CytoSport launches Evolve with Tonalin CLA

CytoSport launches Evolve with Tonalin CLA

BASF's top-selling conjugated linoleic acid fuels CytoSport's new women's weight-loss protein shake. 

CytoSport Inc., the industry leader in sports and active lifestyle nutrition products and maker of Muscle Milk, is excited to announce the launch of Evolve, its new naturally flavored protein shake that will serve as a complement to any woman's evolution toward a healthy lifestyle. Shaped by Muscle Milk, Evolve is the latest protein beverage innovation to hit CytoSport’s portfolio. Available in early January 2013, Evolve can be found in the weight management or protein nutrition aisle at retailers nationwide.

Conveniently packaged in an 8.25-ounce portable Tetra Pak 4-pack, Evolve is sweetened with stevia, cane sugar and monk fruit. The ready-to-drink pack allows active women everywhere to enhance their nutritional intake. From active moms to young professionals, Evolve is a perfect addition to fit a busy lifestyle.

“Women today find themselves balancing combinations of careers, social and family life. As a working mother of three, I can identify,” says CytoSport CMO Nikki Brown. “Evolve is a delicious, low-calorie, protein-enhanced complement to an active, healthy lifestyle. It’s taken the guesswork out of my action-packed morning, providing a satisfying on-the-go option.”

Tonalin CLA, an ingredient in Evolve, helps reduce body fat, maintains lean muscle mass and improves body composition. CLA (conjugated linoleic acid) is a polyunsaturated, conjugated fatty acid that is a natural part of the human diet, found primarily in meat and dairy products. Tonalin is the original and number-one brand of CLA, has been researched in multiple clinical studies to reduce body fat and prevent fat regain.

“We were looking for a premium ingredient that would appeal to women and provide an added functional benefit,” says Brown. “Tonalin CLA is backed with research and is proven to be safe and efficacious. It not only helps enhance our shakes, but it also provides Evolve with an advantage over other beverage options." 

Evolve is lactose and gluten free and contains only 110 calories, including 12 grams of high-quality protein, 20 vitamins and minerals and is an excellent source of fiber. Uniquely designed to help healthy, busy women achieve their ideal lifestyle goals, Evolve is available in five delicious flavors: Chocolate, Vanilla Crème, Strawberry, Mixed Berry and Café Latte.

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