Danone® Canada Launches Third Yogurt Co-Branded With MEG-3®

Ocean Nutrition Canada Limited (ONC), supplier of MEG-3® brand Omega-3 EPA/DHA food and dietary supplement ingredients, is pleased to announce that Danone Canada Inc has expanded their Danino line to include a drinkable yogurt, Danino Drinkable, containing the MEG-3® healthy food ingredient. This is the third yogurt product Danone has launched containing MEG-3®. As with the initial Danino yogurt, the MEG-3® logo will be placed on the front of the packaging to show customers it contains the purest, safest source of Omega-3 from fish oil.

Each 93 ml bottle of Danino Drinkable contains 20 mg of MEG-3® DHA Omega-3 and is available in four flavours: Banana, Strawberry, Raspberry and Strawberry-Banana. This new product was launched July 16 and is available in major grocery stores throughout Canada.

Calvin Hwang, Director of Marketing with Danone Canada Inc., said, “The Danino brand continues to be a leader in making children’s nutrition, growth, and development a tasty experience. We’re excited to expand the Danino brand from traditional yogurts to drinkable yogurts, both containing the MEG-3® brand of DHA. Now kids have two delicious ways to contribute to their daily requirement of both dairy and DHA to help them reach there full potential.”

Ian Lucas, Executive Vice President of Global Sales and Marketing with ONC, said, “Studies have shown that DHA, an Omega-3, supports the normal development of the brain, the eyes, and the nerves. Our patented Powder-loc™ technology has made it possible for us to provide companies, such as Danone, with a means to offer their customers a convenient way to contribute to their Omega-3 intake with the same great taste consumers expect from leading food brands like Danone Danino yogurt. Danone’s new Danino Drinkable yogurt is an easy way and fun way for parents to help their children contribute to their daily intake of Omega-3.”

About Ocean Nutrition Canada Limited (ONC):
Ocean Nutrition Canada is a privately held company, whose major shareholder is Clearwater Fine Foods Incorporated. Clearwater Fine Foods Incorporated is a diversified holding/investment company whose significant holdings include a controlling interest in Clearwater Seafood's Limited Partnership, the world’s largest integrated shellfish harvester and processor.

ONC is in the business of discovering, manufacturing, and marketing Omega-3 based ingredients that improve human health. Ocean Nutrition Canada has a broad customer base, which includes multi-national companies in both the dietary supplement and the food categories. In 2006, the MEG-3â EPA/DHA ingredient was in 8 billion supplement servings and 2 billion food servings worldwide. For more information on the health benefits of MEG-3® ingredients please visit www.meg-3.com

For more information contact:
Lori Selig
Ocean Nutrition Canada Ltd.

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