EAS gives regulatory crash course on food supplements

International food and nutrition policy consultancy EAS will hold a one-day intensive workshop to help companies develop strategic solutions for launching food supplements in Europe’s diverse marketplace.

This year’s third edition of workshop, titled ‘Building a Regulatory Strategy for Marketing Food Supplements in Europe: The key steps to a successful product launch’, will take place on October 9 in Brussels.

Participants will be taken through a step-by-step process for launching food supplements in the European market – from product entrance strategies to advice on regulations for nutritional and herbal ingredients; information on novel foods procedures and labelling, and the next steps for health claims.

“While there are still complications and national legislative differences, manufacturers often tend to overestimate how substantial these differences are and their business impact,” said Pieter Lagae, EAS Regulatory Adviser. “More and more, we see companies successfully applying mutual recognition as part of their strategy to facilitate the marketing of products across the European Union. Also, regulators are aware of the regulatory challenges and are looking for solutions to overcome these.”

The workshop will be led by Mr Lagae; EAS Nutritional Product Regulatory Affairs Manager Stefanie Geiser; Katarina Wagner, Regulatory Manager of Nutritional Products; and Scientific and Regulatory Affairs Manager Efi Leontopoulou.

Participants will be given an updated analysis of the most recent regulatory developments in the EU, such as the current climate for herbal ingredients; maximum levels for vitamins and minerals; implications and potential interpretations of the proposed EU Novel Foods Regulation, and health claims. They will also be able to benefit from a 45-minute session at the end of the day on the different rules and regulations for accessing the Asian food supplement market. The session will be presented by Wai Mun Poon, Regional Regulatory Affairs Manager of EAS Asia, which is based in Singapore.

The EAS workshop is limited to 25 participants in order to maximise the value for attendees. For the full workshop programme or to register for the event, visit www.eas.eu.


EAS provides strategic consulting advice on European, Asian and international regulation on food and nutritional products. It provides companies with regulatory and strategic advice for the marketing and approval of their products in Europe and Asia. EAS also advises governments, trade associations and companies on the impact of European, Asian and global policy.

EAS has offices in Brussels, Italy and Singapore. EAS Italy is a branch of EAS Europe located in northern Italy to follow EFSA developments in Parma closely.

For more information on EAS Europe contact EAS, 50 Rue de l’Association, 1000 Brussels, tel: (+32) (0) 2 218 14 70, email [email protected] or visit www.eas.eu. For information on EAS Asia contact EAS Strategic Advice Pte Ltd, 3 Killiney Road, 07-04 Winsland House I, Singapore 239519, tel: (+65) 68 38 12 70, email: [email protected] or visit www.eas-asia.com

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