International food policy consultancy EAS will offer complimentary strategic regulatory advice tailored to visitors’ needs at next month’s Vitafoods Asia event in Hong Kong.
At the event, taking place from 7-9 September, EAS regulatory experts from Europe and Asia will be on hand for one-on-one 20 minute sessions with attendees on key issues impacting business strategies for marketing products in both regions, such as advice relating to product formulas, labelling and claims.
“As regulations across various markets become increasingly more globally relevant, company market strategies must involve consideration of regulatory trends across the international arena,” said EAS Asia Regional Regulatory Affairs Manager Wai Mun Poon, who will be at the event. “In the ASEAN region, for example, while harmonisation is underway, diverse national regulations still exist for putting products onto the markets in Asia.”
EAS Europe Food Law Adviser Elodie Lebastard, who will also be at the Hong Kong event, agreed: “Companies marketing in the European Union face a number of complexities when navigating the borderline between national and EU-wide rules, and top of the list of issues for many is the European Union's Nutrition And Health Claims Regulation as it will fundamentally reshape how products can be marketed in the region.”
The advisers highlighted that with the possible adoption of copies of the European Union’s claims regulation laws outside of Europe, these challenges could well go global.
Ms Poon said: “While in the past, product regulatory compliance was something simply ‘sorted out’ while the core marketing and management teams made the decisions to hit their numbers, now regulatory developments are defining a whole new approach to marketing for many companies across the world.”
Attendees to Vitafooods Asia, who would like to book a free one-on-one 20-minute advice session with the EAS team, can complete the online request form at http://www.vitafoodsasia.com/page.cfm/Link=34/t=m/goSection=4.
To attend the Vitafoods Asia event, visit www.vitafoodsasia.com/register.
EAS provides strategic consulting advice on international regulation on food and nutritional products. It provides companies with regulatory and strategic advice for the marketing and approval of their products in Europe, Asia and Latin America.
EAS also advises governments, trade associations and companies on the impact of global policy. EAS has offices in Argentina, Belgium, Italy and Singapore. For more information on EAS Europe, visit www.eas.eu.
For information on EAS Asia, visit www.eas.asia.
For more information on EAS Latin America, visit www.eas-americalatina.com