Ellagic Active(TM) Raspberry Extract Promotes Healthy Cells

More Powerful Antioxidant Than Vitamin C

Scotts Valley, California – August 22, 2003 – Source Naturals®, creators of the highly acclaimed line of health and wellness supplements, has introduced Ellagic Active, a raspberry extract that can lead to long-term health.

People may think of raspberries as strictly a summertime indulgence. Yet scientists know this simple fruit is far more valuable than a delicious snack or gourmet dessert. Raspberries have the highest content of ellagitannins--an amazing health compound--which are converted into ellagic acids in the body. These compounds are highly regarded for their positive effects on the growth and regulation of various cells and tissues, including breast, pancreas, esophageal, skin, colon and prostate. Ellagic acid is also a powerful antioxidant (even stronger than vitamin C) that supports DNA integrity and promotes overall cell health, according to animal and in-vitro research.

Dieticians have long stressed the importance of the consumption of fruits and vegetables for general health and wellbeing, but now these food items are being recognized as even greater contributors to human health. Ellagic acid binds to DNA and acts as a shield, protecting DNA from mutagens and increases the expression of the enzyme p21, which arrests cell division of cells that have DNA damage.

Raspberries contain phytochemicals that provide protective action: One study showed that ellagic acid was able to induce the production of NAD(P)H:quinone reductase (QR), a major detoxification enzyme. Ellagic acid acts as a free radical scavenger to "bind" irritant-causing chemicals, making them inactive. It inhibits the ability of other chemicals to cause mutations in bacteria. Ellagic acid stimulates the activity of various isoforms of the enzyme glutathione-S-transferase that supports healthy cell growth.

Source Naturals – founded in California by Ira Goldberg in 1982 – is committed to enhancing individual potential to enjoy optimal health and well-being by providing superior quality dietary supplements and nutritional education. For more information, pricing or purchase locations, please visit http://www.sourcenaturals.com.

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