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Food allergy and intolerance products to surpass $26.5 billion by 2017

Food allergy and intolerance products to surpass $26.5 billion by 2017
Food allergy and food intolerance products market continued to register healthy growth despite the economic crisis, as consumers tried to cut medical bills by opting for healthy foods.

GIA announces the release of a comprehensive global report on the Food Allergy and Intolerance Products markets. The global market for Food Allergy and Intolerance Products is projected to surpass $26.5 billion by the year 2017, driven by the increasing number of food allergies and sensitivities across the world. Additionally growth in the marketplace is also expected to stem from the increasing preference for wheat-free and gluten-free diets, advancements in diagnosis of allergies, improved labeling regulations, and also through the launch of innovative and appetizing products.

The food allergy and food intolerance products market holds massive growth potential, owing to the increasing number of food allergies and sensitivities across the world. The market continued to register healthy growth despite the economic crisis as consumers tried to cut on their medical bills by opting for healthy foods. Over the years, the market has gradually evolved from a nascent to mainstream food business in several countries, driven by a host of factors, both at the consumer and the manufacturer’s front. Growth in the market for foods, such as gluten-free and wheat-free, is mainly attributed to an increasing number of consumers embracing such foods due to necessity or as a personal choice for a healthier lifestyle. Increasing public education rates, along with improved diagnostic technologies are expected to result in more number of diagnosed cases. This would, in turn, drive individuals towards more intolerance foods, such as gluten-free products.

Once largely confined to health food stores and pharmacies, the allergy free foods are gradually establishing themselves across other channels, such as supermarkets and grocery stores. The market, has, of late seen an increasing number of supermarkets and mass retailers offering intolerance foods, in addition to the entry of a deluge of new products. Additionally, manufacturers are expanding their portfolios to include a variety of products. Most retailers now offer own lines of ‘free-from” products, encompassing gluten-free, dairy-free, and lactose-free lines. Large multi-retail players are contributing to the high growth rate in gluten-free products by extending their in-house gluten-free ranges across sauces, pizza, cereal products, meat products, and bakery items. Supermarkets are also offering gluten-free product lists on their websites to attract customers. The popularity of intolerance food trend is also seeping into the restaurants’ domain, with many restaurant chains now offering allergen-free products in their menus. Increasing number of restaurants are presently offering gluten-free food preparations as a part of their menu.

The United States represents the largest market globally, as stated by the new market research report on Food Allergy and Intolerance Products. Over the past one decade, the incidence of food allergy in the US has risen by about 18.5%. The rising incidence of Food Allergy/Intolerance in the US has in fact helped the region to become as a lucrative market for gluten-free foods and other allergy free products. For instance, In the US, about 35 million to 50 million people are allergic to lactose, out of which Asian Americans account for the largest section to be affected with a share of about 90.5%. In addition, a major portion of Native Americans and African Americans also suffer from lactose intolerance. The huge rise in demand for lactose-free products has led several companies to focus on formulation of dairy-free products, through modification of the processing techniques and dosages. Apart from Lactose-free products, the US is also emerging as a lucrative market for gluten-free foods. The US represents the world’s largest market for gluten-free products owing to the highly developed processed food market in the country. Many countries have already established or are establishing regulations for governing labeling of allergy invoking foods and ingredients.

Among the available products, Gluten-free products represent a popular and fast growing segment. With the proliferating demand for gluten-free products, manufacturers are increasingly focusing on improving the taste and texture of gluten-free products. The quality and taste of gluten-free products has improved drastically over the years, taking away from the dry crumbly cardboard textured rice bread and rice cakes available then. Consumers now have a variety of options to choose in the baked products category, including baking mixes, ready-to-eat, or flours and starches. Today, the market is flooded with an assortment of gluten-free bakery products, such as breads, bagels, muffins, entrees, cakes, cookies, doughnuts, baking mixes, pastas, pizza, side dishes, cereals, snack foods, and soups. Besides, a variety of gluten-free grains, starches, flours, and seeds are also available to make baked items.

Select major players profiled in the report include Alpro UK Ltd, Amy’s Kitchen, Dr Schar, Nutrition Point Ltd, Enjoy Life Natural Brands LLC, Gluten Free Foods Ltd, Glutino Food Group, Livwell Ltd, Pamela’s Products, Semper AB, General Mills, among others.

The research report titled “Food Allergy and Intolerance Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a strategic review of the key market trends, recent product launches, strategic corporate initiatives, and profiles of key market participants. The report provides annual sales estimates and projections for Food Allergy and Intolerance Products market for the years 2009 through 2017, and 2003 to 2008 by the following geographic markets - US, Europe, and Rest of World. Key Segments analyzed include Gluten-free Products and Other Food Allergy and Intolerance Products.


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