Fortitech, Inc., the world leader in custom nutrient premixes, is focusing its sights on baby boomers and that group’s growing drive toward achieving better health and overall wellness at the 2006 IFT Food Expo. Baby boomers account for more than 70 million Americans and trend articles show that they are living active lifestyles and are looking for fun and appealing ways to eat healthier and stay fit. “Boomers” are said to have a sweet tooth and some contend that they are bored with the seemingly endless recommendations of eating loads of fruits and vegetables to keep healthy.
At booth #2826 at the IFT Food Expo this year, Fortitech will be offering several exciting and surprising functional food sample alternatives that will meet the baby boomers’ growing desire toward improving their health, but in a much more fun and appetizing way.
Fortitech will have several different kinds of fortified chocolate available for sampling. The first example is a delicious, smooth and well-rounded chocolate, blended with more than 15 essential vitamins and minerals. The functional profile of this chocolate includes the B vitamins, antioxidants, calcium, folic acid, magnesium, zinc and iron, to name a few.
Also available for sampling will be three types of chocolate clusters each addressing specific and important health-related issues: brain health, heart health and bone heath. Brain-healthy chocolate clusters are packed with 16 different nutrients including a complete antioxidant profile, calcium and iron for improved cognitive function.
The American Heart Association reports that baby boomers make up a large part of the population suffering from cardiovascular disease (CVD) and high blood pressure. So our heart-healthy chocolate clusters are a solid option. This treat supports good cardiovascular health and wellness by providing lycopene, coenzyme Q10, vitamins B12 and B6, vitamin C and folic acid.
Fortitech’s bone-healthy chocolate cluster premix is formulated to strengthen bones and potentially help slow the progress of osteoporosis. This chocolate sample is packed with calcium, vitamin D and magnesium – all crucial nutrients to ensuring bone-health.
Our other healthy option for active baby boomers is a low-fat energy bar with vitamins A, E, C, B1, B12, B2 and B6. This bar is also a good source of biotin, zinc, iron, copper, folic acid and niacin. Performance oriented, this bar is made from all-natural ingredients and is specifically formulated to deliver sustained energy for achieving peak performance.
A unique treat with a healthy profile will be an enhanced calcium slushy beverage. Piña Colada-flavored, this refreshing slush has high calcium content for strong bones and teeth. This fortified beverage also leaves no chalky aftertaste or gritty mouthfeel from the high levels of calcium.