More and more, people understand the connection between diet and good health. In today's savvy market, where concepts like green, organic, gluten free, sustainable, compostable and free trade have become a part of everyday language, it's harder to nail down the elusive 'cutting edge.'
The Healthy Foods Conference is a high-level education and networking event for executives, brand managers and product developers seeking to launch innovative foods, beverages and ingredients, or to reformulate existing ones with healthier ingredients. In addition to networking with leaders and visionaries in the food and beverage industry, attendees will discuss:
- consumer trends and public policies that are shaping the industry
- new ideas to make existing products healthier
- unmet consumer needs waiting to become the next healthy trend
Tuesday, October 14, 2008
Keynote: Healthy foods and the culture of innovation. Jeremy Gutsche, of TrendHunter.com.
Trends expert Jeremy Gutsche identifies what's at the forefront of new and cool in consumer products, and discusses the culture of innovation and the viral nature of how fads become the next new trends.
Panel: The future of healthy foods: the picture in 2020. Jeff Grogg, Kashi; Robin Roderick, Ocean Spray; Laryn Calloway, Organic Bistro; Jeremy Gutsche, TrendHunter.com.
Gutsche's keynote will be the fodder for this follow-up panel of food and beverage executives and Q&A.
Speakers: Taking the guesswork out of marketing health. Greg Stroh, Izze, Mix1; Dr James Rouse, Mix1; Kimberly Stewart, Functional Ingredients; Peter Wennström, HealthFocus Europe.
These experts will take an in-depth look at current consumer research, identify important perceptions and hot-button issues surrounding buying choices, and explain how to use these insights to create marketing messages that target the right audience.
Progressive Dinner: Key executives from consumer packaged-goods companies, functional-ingredients companies and conference speakers share dinner and conversation from 6-9 pm. Sponsors own one seat at the table and the attention of many.
Wednesday, October 15, 2008
Speaker: What's brewing in organic and natural. Seth Goldman, CEO, Honest Tea.
Goldman created a revolution in the beverage industry. He addresses how the company applied its passion for social responsibility to environmental initiatives and partnerships with the growers, cultures and communities behind the teas.
Speakers: Gluten free sticks to the bottom line. Alice Bast, National Celiac Awareness Foundation; Mary Waldner, Mary's Gone Crackers. This session will look at the emerging science on gluten-free foods (predicted to reach $1.7 billion by 2010), its varied health benefits, and the potential of this category, illustrated by a case history of Mary's Gone Crackers.
Speakers: Re-inventing carbs: novel approaches to altering starch metabolism. Dr Ajay Chawan, Saatwic Foods; Dr Keith Berkowitz, Center for Balanced Health; Rhonda Witwer, National Starch.
Diet-trend experts are calling resistant starch one of the next hot nutrition trends. Hear about the science behind resistant starch and new applications for product development.
Speakers: Creating messages that say "cool" to kids. AJ Grant and Shane DeRolf, Big Green Rabbit.
PBS calls this Emmy-nominated children's multimedia lifestyle television programme the "most exciting project we have seen in years." The programme's creators share how they positioned children's dietary and lifestyle choices in a new way.
Closing plenary session
Starbucks' Product Manager Elizabeth Orsini talks about their new move toward healthier-for-you foods.