Hero Nutritionals(TM) Launches Multi-Vitamin Line Formulated for Tweens

SAN CLEMENTE, CA, August 4, 2004 -- Hero Nutritionals, makers of Yummi® Bears®, a leading children¹s gummy vitamin line, has launched Yummi® Bears® SourzTM and Yummi® Gworms® SourzTM, multi-vitamins targeted toward tweens, children ages eight to 13 years of age. Yummi Bears Sourz and Yummi Gworms Sourz provide the vitamins and minerals essential for proper growth and development coupled with a powerfully sour flavor that tweens love.

"Tweens are notoriously picky, and getting them to take a standard multi-vitamin can prove extremely difficult," stated Jennifer Hodges, founder and CEO of Hero Nutritionals. "Sourz offer the same delicious gummy formula as other Yummi Bear products, but provide additional vitamins necessary for children entering their teens, as well as a super-sour flavor specifically formulated to satisfy their discerning tastes."

Yummi Bears Sourz and Yummi Gworms Sourz are all-natural and contain no yeast, wheat, milk, egg, soy, gluten, salt, artificial colors, artificial flavors, salicylates or preservatives. Additionally, they provide 100 percent of the recommended daily value of vitamins A, C, D, E, B-6 and B-12, as well as folic acid and zinc. Yummi Bears Sourz and Yummi Gworms Sourz are currently available for purchase at health and natural food stores across the U.S.

Hero Nutritionals produces a variety of nutritional supplements for children, tweens, adults and diabetics. Established in 1996, Hero has maintained a leading position in the children¹s vitamin and supplement category since 1997. The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes.

Hero's first product line, Yummi® Bears®, is the #1 children's vitamin line in units sold in the natural products industry, and the first all-natural gummy vitamin products. Yummi Bears are available in the following formulas: Multi-Vitamin & Mineral®; Whole Foods plus Antioxidants®; Vitamin C®; Echinacea plus Vitamin C & Zinc®; Fiber®; Vegetarian Multi-Vitamin & Mineral®; Vegetarian Calcium with Vitamin D®; ChildBright®; and SourzTM Bears and Gworms. Yummi Bears are currently distributed in more than 90 percent of the nation¹s health and natural food outlets, representing five of the top 10 selling children¹s vitamins products and commanding more than 24 percent of gross sales volume in the children¹s multi-vitamin category.

For samples please contact Courtney Jacobs at Integrated Marketing Group,
801-538-0777 ext. 102, courtneyj@imgbranding.com.

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