How To Gain Market Share

By Dr. Gina Nick

Research articles in medical journals are vital to a drug company's promotional plan, and every article must pass muster to be published in a respected journal. Pharmaceutical companies also use promotion in person nationwide to every physician who might possibly use the product, and there are frequent catered round-table discussions.

Along with physician office visits and roundtable discussions, regional sales reps also arrange lavishly catered meetings in expensive hotels wherein 'Key Opinion Leaders' (KOL) chair discussions of the product. These are known as peer-to-peer advisory sessions in the pharmaceutical industry and are being employed successfully in the nutraceuticals industry as Natural Product Advisory Sessions (NPAS(TM)), with some modifications, the most important being a reasonable cost to the sponsoring company, with a guaranteed return on investment.

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