Ideasphere Completes Deal to Acquire Non-Ephedra Metabolife Assets

HAUPPAUGE, N.Y., Nov 07, 2005 /PRNewswire via COMTEX/ -- Ideasphere, Inc., (ISI) owner of the Twinlab, Nature's Herbs and Alvita Teas brands and Rebus Publishing, announced today it has closed a transaction to acquire certain assets of Metabolife International, Inc., a maker of diet and nutritional supplements.

Metabolife, based in San Diego, has been operating under Chapter 11 bankruptcy protection since July.

Key assets acquired by Ideasphere include the company's core non-ephedra brands, Metabolife Ultra, Metabolife Complete, Metabolife Ultra Caffeine Free and Metabolife Green Tea Formula; a state-of-the-art powder and tablet manufacturing facility located in Orem, Utah; and a distribution center in Memphis. The products will continue to be marketed under the Metabolife brand, which will operate as a separate division within ISI.

"These Metabolife assets are a great fit with our current operations and product lines," said Mark Fox, president of ISI. "In addition to expanding our manufacturing, distribution and customer service capacity, Metabolife provides us with a platform to expand distribution on a global scale." Fox said Ideasphere is planning to enter the Asian market, including India and China, sometime in 2006.

The acquisition of the Metabolife assets is part of a strategic plan to build the ISI portfolio of nutritional and natural products and brands dedicated to supporting and promoting healthy lifestyles:

* The addition of Metabolife's state of the art Alpine laboratory and
process engineering facilities significantly increases ISI's
capabilities and speed of new product development.

* The added capacity of the Alpine plant in Orem, located within minutes
of the existing Twinlab plant in American Fork, will increase ISI's
production capacity by billions of dose forms of tablets and powders.

* The Alpine facility is producing in excess of 80 million tablets a month
with a single shift, and with the combined capacity ISI becomes a
leading producer of dietary supplements in all of the major dose forms
of capsules, tablets and powders.

"We will immediately integrate these assets and facilities into our operations," said Fox. "One of our top priorities for the first quarter of 2006 is to develop new products, and the Alpine manufacturing facilities will become our center for research and development."

"Metabolife has built up a strong consumer following and the brand is well-entrenched in the mass channel," Fox said. "We plan to continue marketing current mass products under the Metabolife brand, and will develop new product offerings to expand both the Metabolife line as well as the Twinlab line of vitamins, minerals and supplements."

Ideasphere, Inc., with offices in New York, NY, and American Fork, Utah, was launched in 2001 to create a company that offers consumers "a one-stop wellness solution" through an integrated combination of nutritional products, science-based content and information, and healthy lifestyle programs and services. ISI is currently comprised of several SBUs:

* Twinlab Corporation, a leading manufacturer and distributor of high
quality, science based nutritional supplements and performance products.

* Nature's Herbs and Alvita Teas, one of the nation's most established and
respected herb providers and a manufacturer of herbal teas for more than
75 years.

* Rebus LLC, a leading consumer health and science content developer and

ISI acquired the Twinlab and Nature's Herbs and Alvita Teas brands through acquisitions in 2003. Over the past year ISI has re-capitalized and re- structured both companies from top-to-bottom, focusing on product development, manufacturing, sales and operations planning, facilities rationalization, retail and distributor relationships, and marketing and sales. The outcome of these ongoing processes can be measured in improved manufacturing output, increased sales, streamlined planning that balances customer demand, production activity and inventory levels, and continuously improving fill rates across all major SKUs to meet increased demand.

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