Agency to Redesign Packaging for Mr. Krispers ( TM ) Baked Rice Chips
SALT LAKE CITY, March 9, 2005 -- Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has been selected by TH Foods, Inc. to develop new packaging for Mr. Krispers ( TM ), the company's line of all-natural, baked rice chips.
"IMG has represented clients within the healthy lifestyles industry for eight years, and it is a natural transition for us to work within the natural foods arena," stated Jeff Hilton, president and co-founder, IMG. "The natural foods industry is growing rapidly, and our work on the new look for Mr. Krispers allows us to apply our creative talents to this expanding market segment."
Founded in 1984, TH Foods, Inc. is a leading manufacturer of sesame, corn and rice snack products in the U.S. and Canada, and continues to be known for its innovation in the snack foods industry. In 2002, the company launched its Mr. Krispers line of baked rice chips, for the natural snack market. Mr. Krispers are low in fat, calories and cholesterol and contain no preservatives. For more information visit www.thfoods.com.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.
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Contact: Amanda Holty
Integrated Marketing Group