At the SNA’s 2010 Annual National Conference (ANC), JTM Food Group announced its “Assault on Sodium,” an aggressive pledge to reduce the sodium in its 150 school menu products by an average of 25% by 2012. Just one year later—at SNA’s 65th Annual National Convention in Nashville July 10-13—the company will announce it has already reached its sodium reduction goal.
JTM, located in booth #401 in the ANC’s Exhibit Hall, has reduced sodium in its school products by an average of 35%, exceeding its goal by 10% and doing it a full year earlier than originally planned.
“The JTM Research and Development team has been working nonstop since we made our pledge in 2010, and we’re excited about the positive impact our sodium reduction will have with our customers and the hundreds of thousands of students we reach every year,” said Brian Hofmeier, Senior Director, School Sales, for JTM Food Group. “Creating healthier school menu options, while maintaining the same great taste students love, has been a priority for JTM for more than 15 years. We’re pleased to reach and exceed our sodium goal, but we have aggressive plans to continue that commitment to positively influence more school districts and more students across the country.”
With one goal reached, JTM is setting its next one even higher, targeting to reduce sodium in all of its school menu products by an average of 45% by 2013. JTM’s “Assault on Sodium” Level 2 initiative represents a significant target that far exceeds the goals and current standards in many industry programs. In addition, JTM is a member of the Alliance for a Healthier Generation, a collaboration between the American Heart Association and the William J. Clinton Foundation, created to address the issue of childhood obesity.
“JTM provides menu items to over 12.8 million K-12 students or approximately 40% of the school districts in the U.S., and we take that responsibility very seriously,” added Hofmeier. “This new target goal further demonstrates the depth of our commitment to healthier food options.”
JTM works with more than 7,000 school districts, offering more than 150 menu items, and delivering a variety of finished food products. JTM’s menu will continue to expand at the 2011 ANC, where JTM will debut more than a dozen new products, all of which reflect the company’s commitment to fat and sodium reduction. Each new product will be available for sampling at stations throughout the JTM booth during the show.
JTM’s new reduced fat and reduced sodium offerings include:
· Whole Grain Pancake Breakfast Sausage Sandwiches (Beef, Pork and Turkey)
· Individually wrapped
· Whole Grain English Muffin Breakfast Sausage Sandwiches (Beef, Pork and Turkey) Individually wrapped
· Breakfast Sausage Sandwiches on Slider Bun (Beef, Pork and Turkey)
· Individually wrapped
· Twin Pack Wrapped Mini Jalapeño Burgers
· Cheddar Alfredo Sauce
· Variety of Turkey Items: Taco, Meatballs, BBQ, Carnitas, Burgers, Sausage Patties, Crumbles, Chili, Pasta Meat Sauce and Chipotle Burrito Filling with Black Beans and Corn
· Asian Pork & Beef fingers with a Teriyaki Glaze
· “Level 2” Mac & Cheese (featuring a sodium reduction of more than 50%)
· IQF (Individually Quick Frozen) Beef, Pork and Turkey crumbles (all allergen free with no added ingredients)
· Mexican Macaroni and Cheese
· Alfredo Penne Pasta
“At JTM, we continue to invest in innovation with a full commercial kitchen and a staff of culinary experts,” added Jack Maas, Jr., Vice President, Sales, for JTM Food Group. “But even more importantly, we’re directly connected to the Food Service professionals across thousands of school districts, so we understand the key trends and insights that are driving school menu decisions. We know how difficult it can be to get kids to eat what’s good for them, so we focus on great tasting, flavorful items with improved nutrition.”
JTM also emphasizes operational efficiency with packaging that provides convenience and portion consistency. In addition, by providing fully cooked frozen products, JTM addresses important food safety issues in the school environment, reducing the food preparation dangers of raw ingredients.
SNA’s 65th Annual National Conference will be held July 10-13 at the Opryland Resort in Nashville, TN. The ANC is the premier conference for School Nutrition professionals, bringing together the school nutrition community to harness the collective knowledge and resources of the profession.
About JTM Food Group
Family owned and operated since 1980, JTM Food Group specializes in menu solutions that deliver superior results to the food service industry. Focused on customer service, quality and innovation, J.T.M. serves thousands of schools, restaurants, military and government organizations, and food distributors and retailers throughout North America. In 2011, JTM was named one of the Cincinnati Business Courier’s Fast 55, an award that recognizes the fastest-growing private firms in greater Cincinnati. For more information, visit www.JTMFoodGroup.com.