CAMBRIDGE, Mass.--(BUSINESS WIRE)--July 8, 2002-- In Just Two Months Since Being Acquired by Cadbury Schweppes, Nantucket Nectars Continues to Innovate with Seasonal Summer Flavors
We're juice guys(R) and we love summer! Nothing says it better than the new line of Nantucket Nectars(R) Summertime juice drinks in three distinct summer flavors. Made with juices from the refreshing fruits of the season, Nantucket Nectars Summertime flavors feature Watermelon Lemonade, Lemon Limeade and Maine Berry Punch. Each flavor represents the same Nantucket Nectars quality juice drink products - all natural ingredients, sweetened with only pure sugar cane.
"What better way to give Nantucket Nectars' fans a way to celebrate the summer season than with three new refreshing flavors," said Nantucket Nectars Co-Founder Tom First. "We listen to our consumers and wanted to introduce a seasonal line that would give them the refreshment they crave in the warm summer months - but they have to act fast, as they will only be available in July and August."
Distinctly different from the existing Nantucket Nectars line, the inspiration for these flavors was Nantucket Island's unique Fourth of July celebration. New label graphics depicting a blueberry pie eating contest, children's bicycle finale parade and a water fight on Main Street, are just a few of the island moments captured in the illustrations. Throughout the summer, Nantucket Nectars will bring these Nantucket traditions, like the blueberry pie eating contest, watermelon seed spitting contest and tricycle races, to events across the country. For a full list of events, visit the Nantucket Nectars Web site at http://www.juiceguys.com.
Acquired by Cadbury Schweppes, in late April, Nantucket Nectars demonstrates a remarkable speed-to-market with the release of the Nantucket Nectars Summertime line. "With the resources of Cadbury Schweppes, we were able to speed up our research and development efforts to quickly create an innovative line of new flavors," said Chris Testa, vice president of marketing for Nantucket Nectars. "It's a testament to Cadbury Schweppe's belief in the Nantucket Nectars brand."
Nantucket Nectars Summertime is available in a 24-pack variety case that includes eight 17.5 oz. bottles of each new flavor. Consumers are urged to enjoy Nantucket Nectars Summertime while they can, because when the summer ends, so will the juice drinks. The three flavors are available nationwide in July and August only.
Nantucket Nectars offers five juice lines, including 100% fruit juices, juice cocktails and not from concentrate teas and lemonades. For more information, visit www.juiceguys.com or call 1-888-TWO-TOMS.
(c) 2002 Nantucket Allserve, Inc.