LifeScript Reaches Service Milestone; Providing Nutritional Evaluations to 50,000 Consumers

ORANGE, Calif.--(BW HealthWire)--March 27, 2002--LifeScript, a growing leader in the marketing and distribution of personalized nutritional supplements, announced today that it has filled 50,000 consumer requests for its exclusive LifeScript Nutritional Evaluation Report. The Report provides consumers with a personalized analysis of their individual vitamin and supplement needs based on health information provided directly by the consumer.

"At a time when millions of Americans are grappling with weight, health and aging problems, more and more people are looking for safe ways to supplement their nutritional needs," said Jack Hogan, president of LifeScript. "The broad array of choices available on the market leaves most consumers wondering what products and dosages are right for them. LifeScript's goal is to take the guesswork out of choosing the right supplements by providing each individual with custom vitamin formulations in daily dosages that are specific to their needs."

LifeScript's formulations are based on input from its Scientific and Medical Advisory Board, which is comprised of renowned physicians and nutritional experts who provide oversight for product formulations, nutritional recommendations and quality. "Our belief that `everyone is unique,' separates us from many of the so-called `custom' vitamin suppliers whose formulations are very broad-based and not truly personalized," said Hogan. "In fact, of the 50,000 individuals advised by LifeScript, only 2 percent have identical daily supplement recommendations."

To obtain an individual Nutritional Evaluation Report, LifeScript customers complete a Personal Health Profile, usually online, that serves as the basis for their customized vitamin and supplement program. Within minutes of submitting this profile, consumers receive their free, personal nutrition report, including areas for health improvement. They are then given the opportunity to purchase their custom formulations, which are packaged in personalized, "daily-dose" packets using state-of-the-art, automated quality-controlled processing and delivered directly to the customer by direct mail. All who obtain a Nutritional Evaluation Report are also eligible to receive LifeScript's free, online monthly newsletter on health and wellness, Healthy Advantage.

"Our service features like online ordering, direct `fresh-to-your-door' delivery, and convenient `daily-dose' packets make purchasing vitamins so much easier for consumers," said Hogan. "We also have trained nutritional specialists available to speak with customers on the phone or over the Web."

All LifeScript products come with the exclusive LifeScript Guarantee for Quality and Purity. For further information or to complete a Personal Health Profile visit

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