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Macphie launches natural, premium bakery finishings

Macphie is launching a range of unique, premium finishings: i-zings in four deliciously zingy, mouth-watering flavors, including; Summer Fruits, Orange, Pineapple, and Lime.

Macphie, the leading independent food ingredients manufacturer is launching a range of unique, premium finishings: i-zings. i-zings are made from 100% natural colors and flavors and are available in four deliciously zingy, mouth-watering flavors, including; Summer Fruits, Orange, Pineapple and Lime. This exciting new range will liven up your bakery with bold and colorful statements and bring a totally tropical taste to your cupcakes, doughnuts, muffins and tray-bakes.

Macphie understands that demands and expectations are higher than ever before. Consumers expect fashionable, on-trend products that not only taste great but look fabulous. Macphie Marketing Manager, Jania Boyd explains that “Color blocking is a key fashion trend for summer and you can make the most of this on your shelves with ready-to- use i-zings, saving you time and ensuring great results time after time: simply heat and get creative. Our range of i-zings are unlike anything else currently available on the market. They have a bright glossy appearance with a fresh and zingy taste sure to excite adults and children alike. Why settle for color-full but flavor-dull finishings when there’s a unique new alternative on offer.”
i-zings offer an easy and quick way to help bakers add a modern twist to their more traditional offerings such as doughnuts, French fancies, or Danish pastries. However they are also ideal for making the most of the more premium key cake trends such as cup-cakes, whoopies, cake pops, fruit i-zing “salami”, marshmallow kebabs and much more.

Macphie i-zings are available in 5kg pails, they are fast-drying, and they don’t crack or harden and contain 100% natural colors or flavors.

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