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Magnificent Maca Creating Industry Buzz

LAS VEGAS (July 13, 2005) – Ruth Shamai, who helped spearhead the rise and popularity of hemp foods in the United States and Canada is now setting her sights on organic maca – a small root vegetable that can boost energy, create hormonal balance and enhance libido.

Shamai, the entrepreneur behind award-winning Ruth’s Hemp Foods (, will be unveiling MacaPower™ bars at the National Nutritional Foods Association Convention and Trade Show, July 16 - 17 in Las Vegas.

Known as the “Incan Superfood,” maca is rich in trace minerals including zinc, iodine and phytosterols. Peruvians have eaten maca for centuries to support the endocrine and immune systems, and increase stamina and overall well-being.

“Maca is really catching on because of its amazing health benefits,” said Shamai. “Our fantastic tasting MacaPower™ bars will give you a boost of energy and mental clarity while on the go.”

Ruth’s Hemp Foods, based in Toronto, is no stranger to maca. It was because Ruth’s Hemp / Flax / Maca Raw Protein Power generated so much excitement (it was selected as a finalist in the new supplement category at the Natural Products Expo East in 2004 and gained endorsement by an Olympic athlete) that Shamai decided to create MacaPower™ bars.

MacaPower™ bars have 2,000 mg of certified organic maca per bar and come in three enticing flavors: Ginger Almond, Lemon Hazelnut and Chocolate Ginger.

They will be available online at in mid-August, in natural foods stores on the East Coast in September, and in select stores on the West Coast in early Fall.

Ruth's Hemp Foods pioneered the use of hemp in food in North America, making Hemp Bars, Hemp Protein Powder, Omega Burgers™ (hemp burgers), Hemp Oil, SoftHemp™ (certified organic shelled hemp seed). Ruth’s Hemp Foods makes healthy, nutritious products that are packed with essential fatty acids and protein and are always free of GMOs, refined sugars, hydrogenated oils, artificial preservatives, fillers and colors.

Contact: Natasha Klobas, Straus Communications
(415) 777-1170 x 304,

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