Markey, Durbin, Blumenthal quiz energy drink makers

Markey, Durbin, Blumenthal quiz energy drink makers

Legislators sent letters to top-level executives at 14 energy drink makers, asking them to explain marketing rationale and provide data about ingredients and claims.

Rep. Ed Markey, D-Mass., and Sens. Dick Durbin, D-Ill., and Richard Blumenthal, D-Conn., today sent cosigned letters to top-level executives at 14 energy drink makers, including 5-hour Energy, PepsiCo, Celsius, Arizona Energy, Clif Bar, Fuze Beverage, Jamba, Monster Beverage, Coca Cola, Red Bull, Rockstar, Sambazon, Target, and the Dr. Pepper Snapple Group asking the companies to explain their rationale for marketing their energy drinks and to provide data about their ingredients and claims in marketing campaigns. The letters include 13 detailed questions about other ingredients, classification as supplements or beverages, and whether or not the companies have conducted safety studies. The letters request a Feb. 1 response.
January 17, 2013

Three Democratic lawmakers today asked more than a dozen energy drink companies to explain their rationale for marketing their energy drinks and to provide data about their ingredients and claims in marketing campaigns.

These letters, sent to companies including Red Bull, Pepsi Co and Monster, follow previous letters sent by the lawmakers to the Federal Trade Commission and Food and Drug Administration (FDA) and continue their investigations into the safety, ingredient disclosure, and marketing of energy drink products.

The letters were sent by Rep. Ed Markey (D-Mass.) and Senators Dick Durbin (D-Ill.) and Richard Blumenthal (D-Conn.).

"Energy drink companies need to be clear with consumers about what they think their product is, what it contains, and what it can do," said Rep. Markey, who previously asked the Federal Trade Commission to investigate the claims of energy drinks. "The broad claims made by these products and their blurred classification in the marketplace make it difficult for consumers, particularly young consumers, from making informed decisions about their consumption."

The energy drink industry has come under increasing scrutiny after a recent FDA release of several reports of deaths and injuries in which the drinks were mentioned and among new data showing a rise in emergency room visits for complications related to caffeinated energy drinks. For example, according to a new survey of hospitals released last week, from 2007 to 2011 emergency room visits related to the consumption of this class of products doubled from 10,000 to 20,000 visits.

“As new products and new patterns of energy drink use are emerging, we are working closely with the FDA to strengthen our understanding of the potential health impact of these products. Energy drink companies can partner in our effort by being forthcoming about the ingredients in their products and the processes they use to determine those ingredients are safe,” said Sen. Durbin, who first called for the FDA to investigate energy drinks in April 2012 following the death of 14 year-old Anais Fournier.

“There is very clearly a lack of understanding about the health effects of energy drinks and their ingredients especially on children and adolescents,” said Sen. Blumenthal, who has also been investigating energy drinks and FDA oversight. “Energy drink makers are mistaken if they believe they have escaped regulatory oversight to safeguard consumer health.”

In the letters, the three lawmakers ask energy drink companies to answer whether they believe their products are conventional food products or dietary supplements. As the letter notes, while the FDA has the authority to regulate both conventional foods and dietary supplements, the requirements for ingredients, manufacturing processes, reporting of adverse events, and labeling differ depending on whether the product is marketed as a beverage or as a supplement.

The letters also ask for ingredients and amounts of stimulants like caffeine and guarana, and for studies that back up health or other claims made in the marketing of the products.

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