Maxx Performance Microencapsulation Technology Ensures Label Claims By Preserving Nutrient Stability

Dietary supplement manufacturers can ensure their products deliver nutrients in the amounts claimed on their labels by using Maxx Performance microencapsulation. Microencapsulation protects nutrients from degradation, so that the amount initially added to a product formula remains intact through processing to the end product. Overdosing with nutrients is no longer necessary to get the required amount in a product. “Some manufacturers put as much as five times the necessary amount of a nutrient in order to get the amount they want in the product,” says Maxx Performance CEO, Winston Samuels. “Microencapsulation eliminates this hit or miss approach to nutrient delivery.”

The recent ruling from the U.S. Food and Drug Administration establishing regulations to require current good manufacturing practices for dietary supplements makes it more important than ever to deliver precise amounts of nutrients in dietary supplements. The rule is meant to reassure consumers about the quality of dietary supplements, so that they can be confident that the products contain what is on the label. “The final rule will help ensure that dietary supplements are manufactured with controls that result in a consistent product with accurate labeling,” said Robert Brackett, Ph.D., director of FDA’s Center for Food Safety and Applied Nutrition, in an agency release.

The technology platform used by Maxx Performance is a robust one allowing for the delivery of a consistent product without over- or under-dosing with each and every delivery. Maxx Performance microencapsulation not only gives dietary supplement makers the ability to deliver exact amounts of nutrients, but it also keeps nutrients-like Arginine, Carnosine and Carnitine that tend to absorb moisture and gum up processing equipment-free-flowing.

About Maxx Performance
Maxx Performance is the leading provider of microencapsulation technologies that help manufacturers overcome application and processing challenges, optimize product delivery and improve time-to-market. The company’s solutions mask taste and off odors, extend shelf life and product preservation, prevent premature reactions and interactions, enhance flavors, texture and quality and control the release of ingredients both in humans and in animals. Maxx Performance technologies are primarily used in the manufacture of supplements, baked goods, confection goods and meat products, as well as feed applications for the delivery of nutrients in animal health and nutrition.

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