MEG-3(TM) Brand Fish Oil Ingredient: First Co-Branding Alliances

Consumer Icon For Trusted Source Of Omega-3 Fish Oil Ingredients

Dartmouth, Nova Scotia – Ocean Nutrition Canada Limited (ONC), supplier of MEG-3™ Brand Omega-3 EPA/DHA dietary supplement and food ingredients, announced today significant co-brand license agreements with several major brands of supplement and food products. MEG-3™ Omega-3 fish oil ingredients set the global standard for purity, safety and quality and are the first and only fish oil ingredients to be verified by the United States Pharmacopoeia, the official standard recognized by the Food and Drug Administration (FDA). Several major suppliers of dietary supplements and food products have signed trademark license agreements and will place the MEG-3™ brand on their supplement and food packaging as a means to communicate the quality of their ingredients to consumers.

Natural Factors in British Columbia, Canada, is putting the MEG-3™ brand on all of its fish oil supplements, RxOmega 3 Factors™, in both the United States and Canada. RxOmega 3 Factors™ is a leading fish oil brand in the Health and Nutrition Channel. Kathy McKnight, vice president of marketing at Natural Factors USA said, “Our brand has exceptional quality for consumers because we source our Omega-3 ingredients from the highest quality ingredient supplier in the world. The MEG-3™ brand will symbolize trust for our consumers and create value added differentiation for the RxOmega 3 Factors™ brand.”

Ortho Molecular Products in Chicago, Ill., a major supplier of nutritional supplements to the United States health care professional channel, has also initiated co-branding with their industry-leading Orthomega™ line of fish oil supplements. Aaron Bartz, vice president of sales noted, “Physicians dispense our fish oils because Orthomega™ offers the highest potency EPA and DHA on the market. The consumer trust established by the MEG-3™ brand, coupled with the excellent reputation of Ortho Molecular Products among health care professionals, will help us continue to provide the finest in fish oil supplements to doctors and their patients.”

The Baker in New Jersey, a manufacturer of fine bread products, has introduced a line of healthy breads enriched with heart healthy MEG-3™ fish oil ingredients. The breads were launched this month and co-branding will be introduced on packaging in the near future. Nicole Adams, vice president of marketing at The Baker stated, “MEG-3™ brand fish oil food ingredient is truly remarkable in that people can have the same great taste of our breads with the added nutritional value of fish oil, without the taste or smell of fish. This provides great taste, more nutrition and convenience for our customers.”

MEG-3™ brand fish oil ingredient for food products offer a proprietary micro-encapsulation technology, which is FDA GRAS (Generally Recognized As Safe) notified, the technology is a breakthrough for the food industry because it delivers on the promise of the goodness of fish without the fish. MEG-3™ food ingredient also carries with it the Omega-3 EPA/DHA qualified heart health claim in the United States.

“This is the first time there has ever been a consumer brand for a fish oil ingredient, in both food and supplements, in the United States and Canada,” said Ian Lucas, vice president of marketing at ONC. “Until now consumers had no way to tell that the products they were purchasing reflected the highest quality standards of the ingredient manufacturer. Response from business partners has been tremendous and we expect to see significant consumer exposure for the MEG-3™ brand in the year ahead since consumers can purchase fish oil products and know they can trust the source.”

About Ocean Nutrition Canada Limited (ONC):

Ocean Nutrition Canada Limited is a privately held company, and wholly owned subsidiary of Clearwater Fine Foods Inc., one of Canada's largest suppliers of quality seafood products. Ocean Nutrition Canada researches, manufactures, and markets Omega-3 concentrates and other marine based natural ingredients for dietary supplements and foods. ONC exemplifies scientific rigor in discovery and research programs, along with world leading regulatory and quality compliance standards.


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