OGDEN, UTAH (December 21, 2006)—Mineral Resources International (MRI) announced today it will commence sales and marketing of elete® Electrolyte Add-In, a liquid electrolyte concentrate, and Tablytes®, a complete electrolyte product in a convenient tablet form, directly to natural products retailers.
MRI, who owns the trademarks, is the exclusive manufacturer of both products. elete® was formerly distributed through Trace Minerals Research, but is now available exclusively through MRI.
“We are excited to commence sales and marketing of elete® and Tablytes® to natural products retailers,” said Val Anderson, director of sales and marketing for MRI. “We offer a number of incentives to retailers including keystone margins, a low initial purchase price, research- and marketing- support materials, and point-of-purchase displays.” In addition, MRI also provides promotional programs such as sampling through events for retailers.
elete® Electrolyte Add-In
elete® Electrolyte Add-In is a liquid electrolyte concentrate that can be added to water or any beverage to rapidly deliver essential electrolytes like magnesium, potassium, sodium, and chloride. ELETE can be used to make pure electrolyte water that still tastes like water or it can be added to other beverages and foods to instantly replace the electrolytes lost in sweat.
Electrolytes are found in every cell of the body. They are involved in brain function and serve as messengers for the nervous system transmitting electrical impulses that control the body’s many functions. Electrolytes are responsible for the basic metabolism of every cell in the body and help regulate the delicate balance of fluid within cells. Imbalanced electrolyte levels influence muscle function (i.e., muscle cramps). Low electrolyte levels prevent muscles from relaxing after contracting, thus leading to cramps. elete® is designed to help replenish the electrolytes that may lead to cramping.
elete® is ideal for athletes and others who prefer hydrating with water, but want electrolytes, too. elete® gives athletes the versatility to add electrolytes to whatever beverage they desire. Best of all, elete® contains no calories, carbs, or added flavors—just pure, liquid electrolytes.
Tablytes® Electrolyte-Replacement Tabs
Formulated in response to athlete requests for a complete electrolyte replacement in tablet form, Tablytes® helps promote hydration, endurance, and cramp prevention.
Tablytes is designed to meet the amplified needs of athletes and individuals who have increased fluid and electrolyte needs during tough, sweaty workouts and prolonged competitions. Tablytes should be taken with water either before or after training or competition for electrolyte loading and replacement.
“Tablytes are the most complete and balanced electrolyte tablets offered at the best suggested retail price of any electrolyte tablet targeting athletes,” added Anderson. Tablytes is available in a 90-tablet bottle and retails for $9.95.
Each Tablyte provides nine major electrolytes, including 40 milligrams (mg) of calcium, 10 mg of phosphorous, 30 mg of magnesium, 300 mg of chloride, 95 mg of sodium, and 95 mg of potassium. All of the electrolytes in Tablytes are in true electrolyte form, meaning they are water-soluble and are capable of generating and conducting energy once dissolved.
Retailers interested in carrying elete can call (800) 669.1297 or visit www.eletewater.com for more information, including detailed technical product information and research. Further, retailers can go to http://www.eletewater.com/latest.html to read several print-and online-media reviews of elete® .
ELETE is the latest cutting-edge innovation in electrolyte replacement. ELETE is the world’s first electrolyte add-in specially designed to replace electrolytes, maintain fluid balance, sustain endurance, and help prevent muscle cramps. ELETE contains no calories, no sweeteners, no flavorings, no nasty stuff that can get in the way of optimal performance. Because ELETE is a pure electrolyte add-in, it can be used to make pure electrolyte water. Tablytes, ELETE’s latest product introduction, is a complete, balanced electrolyte replacement in tablet form. ELETE’s location—nestled against the Rocky Mountain’s Wasatch Front—and the large amount of outdoor enthusiasts on staff served as the inspiration for the development of ELETE. For more information, visit www.eletewater.com or call 800.669.1297.