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Natural Products Industry steps up to the plate at Vitamin Angels' League of Angels

Executives from the natural products and dietary supplements came together to ‘step up to the plate’ in the fight against malnutrition and vitamin deficiency at Vitamin Angels’ inaugural ‘League of Angels’ event.

Over 300 executives from the natural products and dietary supplements came together on March 10 at Angel Stadium in Anaheim, California to ‘step up to the plate’ in the fight against malnutrition and vitamin deficiency at Vitamin Angels’ inaugural ‘League of Angels’ event.

Deemed ‘the kickoff event of Expo West,’ the cocktail event held in the VIP Diamond Club of Angel Stadium featured special sports celebrity appearances by Angels’ Alumni Player Jay Johnstone, and former NFL All-Pro player for the Vikings Robert “Griff” Griffith. Attendees were treated to a special performance by the band 'Thick as Thieves' (now embarking on a major nationwide tour), baseball themed giveaways and had their photos featured on the stadium Jumbo-tron.

Vitamin Angels’ Founder, Howard Schiffer, related the personal stories of several of the children who have been reached with life-saving nutrients, provoking an emotional response from the audience. He closed by inviting attendees of to join Vitamin Angels’ efforts to reach 50 million children a year in the next 3-5 years, “we’re asking you for the most you can give for the children but also for you and for your companies and this industry.”

Vitamin Angels’ field partner, Betsy Rono, who helps to coordinate a prenatal vitamin project throughout the Western part of Kenya flew in for the event and shared how the project was making a difference in the lives of over 30,000 women. “Distribution of prenatal vitamins has… resulted in the community owning the responsibility of their health and well being. Provision of prenatal vitamins to poor pregnant mothers has put a smile back on their faces…Their babies are all smiles! They are empowered!”

Attendees also heard from a special guest, 12-year old Kalista who has raised hundreds of dollars for Vitamin Angels. “My mom’s boyfriend suggested I go online and read about Vitamin Angels and see all the work they have done to help children. I wanted to help so I found the fundraising page and decided that I would offer my friends, family & neighbors my services and offer all the proceeds to Vitamin Angels!... I just think of all the kids I am helping and I feel so happy.”

Vitamin Angels’ League of Angels would not have been possible without the generous support of the event sponsors: Vitamin Shoppe, Vitamin World, Pharmachem, Herbalife, White Wave, Martek, UNFI, DSM, Pure Prescriptions, Dr. Sears, New Hope Natural Media, AIDP, Whole Foods Magazine, Herbally Yours, Perrigo, Diva Cup, Presence Marketing, Ocean Nutrition, Healthwell Ventures

For more information about the event visit:

Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, to newborns, infants and children under five. In 2010, Vitamin Angels connected over 24,000,000 children in 43 countries, including the US, with the vital nutrients they need as a foundation for good health. To learn more about global malnutrition, micronutrient deficiencies, and Vitamin Angels' solution for change, visit

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