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Nature's Formulary Launches 'Divya' Line of Premium Ayurvedic Skin Care Products

Albany, NY, Monday, April 26, 2004--
Nature's Formulary, the industry’s leading marketer of Ayurvedic products announced the launch of a new line of premium Ayurvedic skin care products: “Divya”.

Consisting of body lotions, body oils and soaps, Divya is immediately available at Divya products are based on the centuries old science of Ayurveda.

“Wouldn't it be great if there were skin care products that are made to match our needs rather than the other way around?”, says Susan Clark-Martinez, Customer Service Manager at Nature's Formulary. “Women often buy and try many different products and then settle on the one they find best suits them” she said. This process can get expensive. Divya products are based on one’s Ayurvedic body type and designed to match the person’s specific requirements – most likely minimizing the need to buy a variety of products; the company indicated.

For instance, the skin type of a Vata person is vastly different from that of a Kapha. “The hydrating demands of Vata skin are so different from Kapha skin that we have to have two different lotions to optimize the treatment,” says P K Dave, President of Nature's Formulary. “Divya products are formulated for the typical skin conditions associated with each Ayurvedic body type, hence there is a greater chance that the product you select will work for you,” he said.

Divya products have been clinically tested on human volunteers.

Nature's Formulary: Launched in 1993, Nature's Formulary brand is the oldest Ayurvedic line in the natural product industry. Nature's Formulary markets a complete line of traditional Ayurvedic products including supplements, massage oils and soaps (

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