Networking opportunities match the phenomenal science offered at Nutracon

Introducing NutraConnect - the new way to network before, during and after the Nutracon conference.

In an effort to leverage networking opportunities and create a more personalized experience at the conference, Nutracon ( to be held March 9-10, 2011 in Anaheim, California, has established NutraConnect a new online conference planning tool.

NutraConnect allows registered attendees to create a personalized conference agenda, plus network with fellow conference attendees and presenters based on personal preferences before, during and after the event. NutraConnect ( provides an up-to-the-minute detailed listing of sessions, speakers, and networking events for everyone and exclusive access to the attendee list and match making to registered Nutracon attendees.

The Nutracon conference agenda includes four, 2-day content tracks that will deliver R&D strategy, science, regulatory and market trends. Track topics include: Food-Supplement Convergence; Digestive Health & Immunity; Healthy Aging; and Energy, Weight & Performance. The Nutracon conference, is produced part of New Hope Natural Media’s Supply Network, a division of Penton Media.                              

NEW FOR 2011 - Within each track, sessions are indentified and organized by function to help attendees’ best pinpoint the education that meets their needs. Sessions within each track are geared to: Marketing & Trends; Product Devolvement; Emerging Science; and Ingredient Issues. Each track features renowned speakers and content is guided by respected and impartial industry experts within the field.

Food-Supplement Convergence
Track Chair: Mary Mulry PhD, President, Foodwise
As consumers look for ways to maintain their health, food and beverage formulators are blurring the line between conventional and nutraceutical ingredients—this is an opportunity laden category for product launch.

Featured Sessions:

  • Supplement, Functional Food and Beverage Trends in Product Development and Branding
  • Emerging Trends in the Food/Supplement Convergence Category
  • FDA and the Food-Supplement Distinction: What Does it Mean For the Functional Foods and Beverage Industry

Digestive Health & Immunity
Track Chair: Gretchen Vannice MS, RD, President, Omega 3 RD Nutrition Consulting
According to the National Digestive Diseases Information Clearinghouse 70 million people are affected with digestive disorders—think probiotics, prebiotics, fiber, herbs, fungi and more to be covered in the area of immunity.

Featured Sessions:

  • Probiotics: Food Fad or Bacterial Therapy?
  • Assessment of Immune Function in Human Nutrition Trials
  • How to Position your Brand
  • Marketing and Trends by Natural Marketing Institute (NMI)

Healthy Aging
Track Chairs: Tom Aarts, President, Nutrition Business Advisors and Tim Avila, CEO, Ventana Health
The aging products market including joint health, cognition, heart health and digestion represents a huge chance for growth as the aging population will double by the year 2030 from 2000.

Featured Sessions:

  • The Polyphenol Paradox - If Not Antioxidants, What?
  •  Emerging Science: The role of lutein in neural health - from the retina to the brain
  • Nutrition Business Journal on Trends in the Healthy Aging Sector

Energy, Weight & Performance
Track Chair: Jim Tonkin, President, HealthyBrandBuilders
As consumers seek "quality of life" in their busy days the issues of energy, weight and performance come to the forefront—according to Mintel between 2005 and 2009 energy drink sales alone grew 136%.

Featured Sessions:

For more information on sessions and speakers visit Nutracon is a trade event and registration is open at Early Bird registration pricing ends February 5, 2011 and offers the best pricing available.

Nutracon is the premier education and networking conference for the health and nutrition industry. The conference provides relevant insights for innovation based on science and technology, case studies and market intelligence. Attendees gain an understanding of the impact of “next generation” ingredients, emerging markets, consumer trend data and regulatory constraints. Nutracon is co-located with SupplyExpo and Natural Products Expo West.

New Hope’s Supply Network provides integrated media solutions connecting ingredient suppliers, manufacturers and service providers in the global nutrition industry.

New Hope Natural Media is the leading media resource and information provider for the natural, organic, and healthy products industry, with print, in-person/event, and e-business products and services. Penton Media ( is the largest, independent business-to-business media company in the U.S., serving more than 6 million business professionals every month.

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