Nordic Naturals Fills the Gap in Pet Nutrition with Omega-3 Pet

Watsonville, California (July 27, 2005) Dogs and cats need Omega-3 fatty acids just as much as people do. While pet diets may include some Omega-3s, virtually none include satisfactory amounts of the most important ones: DHA and EPA. Nordic Naturals, Inc. today announced today the introduction of Omega-3 Pet capsules, an optimal way for dogs and cats to achieve their “daily dose” of Omega-3 fatty acids. The Omega-3 Pet formula joins the company’s newly released liquid Pet Cod Liver Oil formula, creating a complete line of pet supplementation in two delivery forms.

“Many pet foods contain primarily Omega-6 fatty acids from vegetable oils, resulting in a highly unbalanced essential fatty acid ratio,” explains Joar Opheim, CEO of Nordic Naturals. “In line with recommendations in Scandinavia, we feel it is crucial to give your pet quality fish oil every day.” What makes Nordic Naturals different from other animal supplement suppliers is that the company uses the same quality standards for their pet products as they do for their human products. The oil is derived from 100% wild anchovies and sardines and is provided in a natural triglyceride form for easy absorption. Freshness and purity levels exceed both the Norwegian Medicinal and European Pharmacopoeia standards, delivering some of the purest, freshest and most effective Omega-3 fish oils on the market.

Whether customers choose the liquid or encapsulated product, they can be assured they are giving their pet high levels of the important Omega-3 fatty acids, EPA and DHA. “Some customers just prefer the ease of using capsules for their pet companions, while others find them perfect when traveling to dog or cat shows, field trials, agility competitions or just vacationing with their family pet companion,” adds Joar. The soft gel capsules can be added whole to food for large dogs or punctured and mixed with food for cats and small dogs.

Nordic Naturals Omega-3 fish oils promote pet health by supporting: optimal cellular health, skin and coat health, joint health, heart health, brain and eye development and maintenance, and energy production. For additional information for veterinarians, specialty pet stores and pet owners, please visit

Founded by husband-and-wife team Joar and Michele Opheim, Nordic Naturals is the leader in Omega-3 fish oils and EFA blends with products of unsurpassed freshness, purity, and taste. The company offers over 30 different fish oil products and EFA blends, including liquids, capsules, and children's chewables. For more information, please visit or call 800.662.2544.


Contact: Shari Hindman /Integral Marketing
[email protected]

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