Nutritional Products International http://www.nutricompany.com announces its partnership with Biotropics Malaysia for the distribution of its products in the United States. Through this partnership, NPI will manage Biotropics brand growth at GNC, Vitamin Shoppe and Akin Chamberlin, as well as expand the scale and scope of the brand to major distributors and health specialty stores nationally.
“This is a tremendous opportunity for both our companies, as we look to bring an outstanding line of products from Biotropics to consumers all over the United States,” said Mitch Gould, CEO for NPI. “We are looking forward to working together, to the benefit of all our customers and clients.”
Biotropics is a leading South-East Asian company that develops the unique resources of Malaysia into superior natural products. Its expertise lies in working to turn traditional approaches to health and well-being into modern, innovative health solutions. The company achieves this mission by merging traditional wisdom with the knowledge and discoveries of modern science. Biotropics herbal-based product line includes standardized extracts, herbal teas, dietary supplements and personal care products, as well as nutraceutical, functional food and cosmeceutical items.
“I certainly look forward to a great year in 2011 with our new partnership with NPI. It is possible now for us to explore new possibilities and set new frontiers,” said Siti Nooruhani Ibrahim, Director of Sales, Marketing and Business Development for Biotropics.
NPI (Nutritional Products International) brings innovative consumer products to the American marketplace; provides sales and marketing solutions for worldwide companies, enabling them to be successful in the American marketplace. The company maintains strong relationships with key buyers all over the U.S., providing foreign brands with a fast track to the world’s most important market.