Nutiva Launches Organic Hemp Oil that is balanced by nature

Delicious Oil Loaded with Nutritious Vitamin E, Omega-3, GLA and other Key EFAs

Ojai, CA – The company that pioneered the original hemp nutrition bar in 1999 is leading the way once again by launching the only certified organic hemp oil and gel capsules widely distributed in the U.S. Nutiva’s delicious organic hemp oil is packed with nutritional value. As more and more clinical studies demonstrate the critical role played by Essential Fatty Acids (EFA) for enhancing and maintaining health, people in North America are finally realizing the incredible nutritional value of hemp oil.

Two fatty acids, omega-6 linoleic acid and omega-3 linolenic acid, must be obtained from the diet and are therefore known as “essential”. 90% of Americans do not consume enough omega-3, one of the most important EFAs that are known as the “good fats" doctors recommend as part of a balanced diet. Extensive studies have demonstrated that many common illnesses are related to EFA deficiencies. Clinical studies have also proven that dietary supplementation with EFAs or their metabolites will often prevent or even cure these illnesses. Medical professionals including the renowned Dr. Andrew Weil commonly recommend EFAs from hemp or flax for lowering blood pressure, cholesterol and triglyceride levels. EFAs also play an important role in reducing heart disease, depression and PMS.

Excess trans-fat, a form of harmful hydrogenated fat from sources such as deep-fried food, often blocks the body’s metabolic processes. Replacing trans-fats with hemp oil corrects EFA deficiency and improves metabolism. Hemp oil has a content of 80% polyunsaturated fat, the highest ratio of “good fat” of any vegetable seed oil. Hemp oil is also a unique plant source of a rare omega-6 EFA called gamma-linolenic acid (GLA) as well as a rare omega-3 EFA called stearidonic acid (SDA). Modern-day diets and sluggish enzyme activities often impair the synthesis of GLA in the body, which may cause GLA deficiency. GLA is associated with hair and nail growth and can reduce inflammation of joints. GLA is also the key regulator of T-lymphocyte functions in the immune system and is involved in cell metabolism and growth.

Recommendations by health officials with the World Health Organization, Health Canada, Japan and Sweden recommend a four-to-one ratio of omega-6 to omega-3. With a ratio of at least three-to-one, hemp oil is the closest to this range of any naturally occurring oil.

Unlike other omega-rich alternatives such as flax, primrose, borage or fish oils that are sold mainly as supplements, hemp oil has a “nutty” flavor that makes it a healthy and tasty addition to recipes. While flax is higher in omega –3 concentration than hemp, it contains no GLA or SDA. Therefore, vegetarians will appreciate the fact that hemp oil is the closest to fish oil of any vegetable oil. In addition to a better-balanced omega profile, hemp oil is more stable and has a longer shelf life than flax, due in part to hemp’s high content of Vitamin- E (3 times as much as flax). Furthermore, unlike hemp, flax oil can oxidize in the body before being absorbed leading some doctors to recommend an antioxidant for those taking flax.

Nutiva uses only certified organic, non-GMO Canadian hempseed. To prevent oxidation, preserve freshness and ensure that valuable enzymes are not destroyed, Nutiva Hemp Oil is expeller pressed at low temperatures, nitrogen-flushed, produced in small batches and shipped and stored in refrigerated light-resistant units. Nutiva’s Hemp Oil is offered in both an 8-oz bottle and a bottle of 90 gel supplement capsules each for a suggested retail price of $11.95.

Nutiva’s Hemp Oil has a light emerald green color derived from the natural chlorophyll content and a delicious nutty flavor that complements other foods. It is recommended as a base for salad dressings and pasta oils, and as a healthy ingredient that provides a rich, creamy texture for steamed veggies, cottage cheese, smoothies and sauces. Nutiva Hemp Oil is also a wonderful massage oil that moisturizes and feeds nutrients to the body through the skin.

When customers purchase Nutiva Hemp Oil, they cast a vote for a healthier world. Not only does Nutiva use the finest non-GMO organic ingredients, the company also donates 1% of sales to groups that promote sustainable agriculture. Nutiva recently demonstrated its commitment to “Nourishing People and Planet,” by donating to Oregon Concerned Citizens for Safe Food, promoting a referendum that requires notices on food labels if GMOs are used. Nutiva is one of the industry leaders that sued the federal Drug Enforcement Agency (DEA) in the 9th Circuit Court of Appeals about unreasonable hemp rules proposed in October 2001. The DEA rules would have devastated the hemp food industry. The Court issued a stay in March 2002 - thus blocking the Agency from enforcing the rules. A favorable decision by the Court is expected in the coming year.

Founded in 1999, Nutiva offers healthy hemp and flax foods including nutritious hemp and flax food bars, hemp oil and capsules, and shelled hempseed. Nutiva’s products are offered nationwide by more than one thousand natural food retailers, including Whole Foods Markets and Wild Oats. For more information, please visit or call 1-800-993-4367.

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