NutrAward Call for Submission- Best New Ingredient and NEW in 2010 Best New Finished Product Award

Each year, industry leaders gather at the annual Nutracon conference and SupplyExpo to recognize one of their business associates with the NutrAward for the Best New Ingredient. This year, Nutracon is excited to announce the inaugural award for the Best New Finished Product containing a functional ingredient.

The prestigious NutrAward program was created to support and recognize companies that are investing in rigorous and measurable scientific studies to prove the efficacy of their proprietary ingredients or technologies and now a companion program to recognize finished products.
Nominations are chosen and then voted upon based on how well the ingredient and finished product meet the defined criteria including:

Best New Ingredient
• Scientific Merit
• Efficacy
• Market Potential
• Safety
• Innovation
• Ability to Increase Market Credibility
• Introduced from January 2008 to present

Best New Finished Product
• Viable Product
• Emerging Category
• Creative Product Concept
• Distinct Health Application
• Unique Packaging
• Matchless Marketing
• Introduced from January 2008 to present

“There is no doubt about the prestige associated with producing the best ingredient. An integral part of what this industry is all about is effective incorporation of these ingredients into finished products – in foods, beverages, supplements and nutricosmetics,” explained Len Monheit, Director, Global Supply Products. “For that reason, the introduction of a NutrAward that recognizes the use of a functional ingredient in manufactured products will be a valuable and equally prestigious asset to the industry.”

Companies interested in submitting for either Best New Ingredient or Best New Finished Product can visit for eligibility requirements and submission information. Submission will be accepted between July 1, 2009 – Oct. 20, 2009.

The NutrAward winners are selected based on a weighted vote from the selection committee which consists of a panel of industry experts, scientists and nutritionists, as well as by cumulative votes of registered SupplyExpo and Nutracon attendees, and Natural Products Expo West exhibitors. 2010 winners will be announced live to a crowd of industry members at a ceremony during SupplyExpo, Saturday, March 13, 2010. For more information on attending the Nutracon conference visit or to attend SupplyExpo,

Nutracon Conference ( Nutracon, is the premier education and networking conference for the health and nutrition industry. The conference provides relevant insights for innovation based on science and technology, case studies and market intelligence. Attendees gain an understanding of the impact of “next generation” ingredients, emerging markets, consumer trend data and regulatory constraints. Nutracon is co-located with SupplyExpo and Natural Products Expo West.

SupplyExpo ( is a trade show for the global supply market that showcases new ingredients, technologies, applications and services for healthy foods-and-beverages, dietary supplement/bioactive and nutricosmetic markets.

New Hope Natural Media ( is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. Penton Media ( is the largest independent business-to-business media company in the U.S., serving more than 6 million business professionals every month.

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