Optimum Health Enterprises Selects IMG to Help Update Image and Broaden Appeal

SALT LAKE CITY, UT, May 6, 2004 -- Optimum Health Enterprises (OHE), a California corporation that offers products and services for maintaining healthy lifestyle practices taught at the Optimum Health Institute (OHI), has established a working relationship with Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele. IMG will develop and execute integrated marketing projects for OHE that includes brand positioning, corporate identity, catalog development and label design.

"The Optimum Health Institute has a deeply rooted philosophy based on personal empowerment and integration of mind, body and spirit through the practices of spiritual discipline in order to achieve optimal health," said Jeff Hilton, president and partner of Integrated Marketing Group. "e will be producing marketing materials for their retail channel."

OHI are missions of the Free Sacred Trinity Church, a non-denominational church that has one location in San Diego, California and another in Austin, Texas. Since 1976, OHI has been helping thousands of people embark on their spiritual path and achieve the experience of vibrant, optimal health.

Through their educational programs organized into three, sequential one-week sections, guests and adherents go through a thorough detoxification of the mind, body and spirit.

Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.

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