OrderDog(TM) Announces Agreement With Wild Oats Markets, Inc.

LEWISVILLE, TX, January 30, 2004 - OrderDogTM, Inc., a web-based technology company that provides secure third party services to increase efficiencies in the supply chain, announced it has signed a contract with Wild Oats Markets, Inc., (Nasdaq: OATS) a leading natural and organic foods retailer. Wild Oats began rolling out the OrderDog service to its 100 plus stores on January 19, 2004, and plans to be completed within two months.

After an eight-week test at a store location in Boulder, Colorado, Wild Oats is confident of the benefits that OrderDog will provide. "OrderDog has addressed areas within the supply chain that will allow our employees to focus more of our efforts on sales and customer service," said Steve Kaczynski, senior vice president of sales & merchandising. "We believe OrderDog will have a direct impact on our service levels."

In addition to streamlining the ordering process, OrderDog has increased Wild Oats product selection via a customized special order process combined with its comprehensive catalog of over 400,000 items. "The great thing about the OrderDog's special order functionality is its ability to provide our customers with a greater selection of products without disrupting the shelf assortment," said Mr. Kaczynski.

"We are very pleased by this announcement," said Darrin Peterson, president/co-founder of OrderDog, Inc. "Our case studies have shown that there is a great need for technology advancements throughout the supply chain process. We are confident that our services will assist Wild Oats as they continue to expand and strengthen their position as a leader in the natural products industry."

OrderDog, Inc., is a technology-based company, providing neutral and secure third party business-to-business services and solutions to natural products industry. Servicing over 800 retailers and 225 suppliers across the United States, Puerto Rico, and the Caribbean, OrderDog has proven to be the industries foremost expert on supply chain solutions. For more information, please visit the company¹s website at www.orderdog.com.

Wild Oats Markets, Inc., is a nationwide chain of natural and organic foods markets in the U.S. and Canada. The company operates 103 natural foods stores in 25 states and British Columbia, Canada. The company's markets include: Wild Oats Natural Marketplace, Henry's Marketplace, Sun Harvest and Capers Community Markets. For more information, please visit the company¹s website at www.wildoats.com.

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