Pure Fruit Technologies Expands Work Force

AMERICAN FORK, Utah, March 6, 2006 - Pure Fruit Technologies, the leading provider of healthy exotic juice supplements, has expanded its sales department with the appointments of LaMar Wiscombe to the position of senior manager, international sales and Scott Lifferth to the position of U.S. sales representative.

"We are experiencing tremendous growth at Pure Fruit Technologies, with current sales skyrocketing, several new products set to launch in March and continued expansion into foreign markets," stated Dave Boyd, director of global operations, Pure Fruit Technologies. "It is a pleasure to have these two talented individuals join our team and we look forward to utilizing their expertise to grow our customer base."

Wiscombe comes to Pure Fruit Technologies with more than 23 years experience in the natural products industry, working with companies such as Young Living Essential Oils, Nature's Way Products, Nature's Sunshine Products and his own company, Planet Health Consulting. He has been trained as a master herbalist and massage therapist and has taught courses on herbal medicine for marketing and retail groups worldwide. In his new role as senior manager, international sales, Wiscombe will direct international distributor relationships and communication.

Prior to joining Pure Fruit Technologies, Lifferth was part of the marketing team at Focal Point Development where he worked as a marketing coordinator/developer. Lifferth has also held positions as a customer service representative for Far West Bank and team leader for Techstar Satellite. As Pure Fruit Technologies' U.S. sales representative, Lifferth will manage sales and shipments of Pure Fruit Technologies' products to health food stores, develop and implement sales procedures and coordinate with the health food stores to ensure they have the proper training and merchandising materials.

Pure Fruit Technologies, www.purefruittechnologies.com, is a liquid nutritional supplement manufacturing and marketing company in American Fork, Utah. Through ongoing research and testing, Pure Fruit Technologies ensures high quality, potent and healthy exotic juice products. Mango.xan, a mangosteen based exotic fruit juice supplement, is currently the only product offered by Pure Fruit Technologies, though they do plan to launch several products in early 2006. The company's products are sold wholesale to health food retailers and distributors worldwide and are also available direct-to-consumers online.

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