Rich Vitamins Introduces Crystalline alternaVites

Did you know that over 100 million Americans have difficulty swallowing pills? With over 90% of current vitamin choices available in either pills, capsules or tablets and current non-pill options that do not adequately address their needs, consumers have been left asking for a potent, convenient multivitamin that is easy to swallow.

Introducing alternaVites™, a great tasting, patent-pending multivitamin and mineral in crystal form that melts quickly in the mouth. Rich Vitamins LLC, a New York based product developer and marketer of vitamins, has designed and manufactured a comprehensive multivitamin and mineral formula that allows consumers to keep the vitamins but lose the pill. New alternaVites™ gives consumers a great “no pill” option to the essential nutrition they want and need.

“Our goal is to make dietary supplements available for everyone, even those who have difficulty swallowing pills,” says Hallie Rich, founder of Rich Vitamins. “As someone who has never taken a multivitamin because I can’t swallow pills, I have been looking for something like this my whole life but was never able to find it. That’s why I developed alternaVites™ – so that taking vitamins can be easy, and convenient, as well as enjoyable and beneficial.”

alternaVites™ is a full-spectrum formula that contains 23 essential vitamins and minerals. Using a proprietary blend of ingredients, the alternaVites formula meets or exceeds that of leading national brands on the market.

And alternaVites™ is just as remarkable for what it doesn’t contain as for what it does: no sugar, no animal products or by products, no artificial colors, artificial flavors or preservatives, no chemicals used to glue pills together. And alternaVites™ has been carefully formulated with ingredients that do not contain major food allergens (including egg, milk, peanut, tree nuts, wheat, gluten, soy, fish and shellfish).

Available in mixed berry flavor, alternaVites™ is delicious, dissolves quickly in the mouth and leaves no after taste. Packaged in convenient take-along daily-dose packets, there is no need for water or for any preparation with alternaVites™.

“Research has shown that consumers want to take vitamins but they’re either intimidated by the size of the pill, always forgetting to take them, or that vitamins don’t easily fit into their daily routine. With alternaVites™, we think we’ve found the solution to these problems. There are no more excuses to not take your vitamins” says Hallie Rich.

Consistent with the company’s goals of helping to improve the health and well-being of consumers, Rich Vitamins will donate a portion of the proceeds from each sale of alternaVites™ to support cancer research and treatment.

alternaVites™ is now available at for $29.95 (one month’s supply/30 daily dose packets).

For more information, contact Andra Mielnicki at [email protected].

About Rich Vitamins

Rich Vitamins LLC was founded by Hallie Rich, the third generation in her family to be involved in the dietary supplement industry. Ms. Rich had never been able to benefit from supplements since she can’t swallow pills. That is why she founded Rich Vitamins and developed alternaVites™, a patent-pending quick melting vitamin that meets the needs of people just like her. To learn more about Rich Vitamins and the alternaVites™ brand, log onto

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