(June 16, 2002) – Roche Vitamins Inc., the worldwide leader in nutritional ingredients for healthful foods and beverages, has joined together with two other industry pacesetters to create a comprehensive assortment of fortified beverage prototypes, each targeted at different demographic segments. The collaboration is called “One Solution” and among the latest product concepts to be introduced is a tangy and refreshing lemon-flavored iced tea called “Activitea.”
Complementing the delicious taste of “Activitea” are several fortification ingredients, including Lutein, Zeaxanthin, Zinc, and Vitamins C and E. This combination of nutrients provides important antioxidant protection, while helping to support the immune system and promote eye health. “Activitea” is a unique beverage aimed at men and women age 25-54, a key consumer group that is increasingly more active and is demanding nutritionally fortified products that can supplement and enhance their health regimens.
Roche has learned through in-depth consumer research conducted by HealthFocus® that consumers in the 25-54 age segment consider the health of their immune systems and their eyes to be among the most vital health issues. At the same, these consumers do not necessarily want to give up taste in order to receive the nutrients they know they need. With the creation of “Activitea,” Roche and its “One Solution” partners have developed a beverage idea that can add tremendous appeal to nutrition labels and also provide exceptional iced tea flavor that millions of consumers love.
The “One Solution” partnership combines the unparalleled fortification expertise of Roche Vitamins with the innovative flavoring resources of Givaudan, and the liquid packaging and product-protection capabilities of Tetra Pak. In addition to “Activitea,” the three companies have joined forces to develop other nutritionally fortified beverage concepts that appeal to women in the 35-45 age category, as well as to both men and women well beyond the age of 50, and to children from toddlers to pre-teens.
Right now, Roche and its “One Solution” partners are ready to work directly with beverage developers, utilizing the vast consumer research and knowledge Roche has gained as well as hands-on technical assistance, to create fortified beverages that are just as unique, exciting and carefully targeted as “Activitea.”
To find out more about the diverse ideas that Roche has for healthy beverage formulations that can bring added sales appeal to a wide range of drinks, and how beverage manufacturers can utilize “One Solution” resources to develop innovative nutritionally fortified beverage concepts of their own, please contact Roche Vitamins Inc. at 45 Waterview Boulevard, Parsippany, New Jersey, 07054-1298. Phone: 1-800-526-0189, ext. 8185. Fax: 973-257-8675.
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