SoBe Launches New SoBe Synergy

Beverage Company Broadens Array of 'Healthy Refreshment' Options

NORWALK, Conn., June 10 -- South Beach Beverage Company formally announced that it will add a new family of "healthy refreshment beverages" to the popular SoBe beverage lineup this summer. The SoBe Synergy line has been designed specifically as a vending category entry, and adds five new great-tasting flavors to the company's existing SoBe better-for-you beverage options.

Packaged in 11.5 oz. cans, SoBe Synergy flavors include Kiwi Strawberry, Fruit Punch, Mango Orange, Lemonade and Grape. Each flavor will boast 50% real juice content and will be fortified with vitamins, calcium and zinc. SoBe Synergy's low calorie content (80 calories per 8 oz. serving) and lower sugar content (compared to 100% juice products) is also expected to attract consumers.

"In recent months, the beverage industry as a whole has been challenged to develop a wider array of 'better-for-you' products," said SoBe Chief Operating Officer, Tom Bene. "SoBe Synergy meets that demand, broadening SoBe's healthy refreshment portfolio and leveraging Pepsi's vending strength to become an even more valuable player in the better-for-you category."

SoBe Synergy was tested in three markets this spring. The company has plans to roll the brand more broadly during the fall timeframe.

SoBe Synergy will retail for $.75 - $1.00 and consumers will be able to purchase SoBe Synergy flavors at vending outlets throughout the country this fall.

Norwalk, CT- based South Beach Beverage Company is the maker of herbally enhanced refreshment beverages marketed under the SoBe brand name. SoBe "healthy refreshment' beverages are formulated for individuals with active lifestyles. In addition to SoBe teas and juice blends in the 20 oz. glass lizard bottle, SoBe markets SoBe Sports System, an advanced performance beverage system, SoBe Adrenaline Rush, an all-natural maximum energy supplement, Love Bus Brew, an energizing chocolate drink, and SoBe Ice, a fountain-dispensed frozen product with SoBe flavors. SoBe's licensed products include SoBe Gum and SoBe Chocolate. The newest product in the SoBe product line is a 16-oz. energy drink, SoBe No Fear Super Energy Supplement.

SoBe beverages can be purchased at convenience stores, grocery stores, mass merchandisers and warehouse clubs, delis, gas marts, and select restaurants/hotels. For more information, visit the SoBe web site at or call the Lizard Line at 1-800-588-0548. SoBe is a separate operating unit of Pepsi-Cola North America.

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