Source Naturals First To Market SourceOne’s LJ100(TM)

CHICAGO, IL, January 21, 2004 --SourceOneTM Global Partners, a sales and marketing company providing proprietary branded nutritional ingredients to manufacturers and marketers, announces the availability of their LJ100TM Tongkat Ali product under the Source Naturals®, Inc. brand name of Tongkat Ali Male Libido Tonic. With their release of this product last summer, Source Naturals, creators of a widely distributed line of over 500 nutritional supplements, was the first national supplement company to offer this potent herbal extract.

According to studies conducted at the University of Malaysia, LJ100 has been shown to increase free testosterone index and sexual arousal, support male hormone balance and work as a natural energizer to enhance endurance and stamina.

“SourceOne Global Partners, in conjunction with HP Ingredients, continually conducts scientific studies on LJ100 that are funded by the Malaysian government,” stated Stephen Sturm, Senior Project Manager of Source Naturals. “These valuable ongoing studies not only enhance the credibility of the product, they reinforce our commitment to its success by providing the support necessary to grow the market for LJ100.”

LJ100 is the result of a project that started in the 1980s to promote one of Malaysia's richest treasures - its rainforest. HP Ingredients works with the Forest Research Institute of Malaysia (FRIM) and its original researchers to develop LJ100, the most potent, standardized extract of Tongkat Ali currently available. Tongkat Ali (Eurycoma longifolia jack) is a small tree found in the jungles throughout Malaysia and Southeast Asia. The roots have traditionally been used as a tonic and as an aphrodisiac beverage to enhance male virility.

LJ100 extract is developed through an exclusive patented extraction process. According to a 1998 MIT/FRIM study designed to develop a Tongkat Ali standardization process, results concluded that LJ100 is the only Tongkat Ali processed utilizing MIT/FRIM-developed standardization for optimum consistency and effectiveness.

Source Naturals Tongkat Ali Male Libido Tonic is currently available in natural product stores nationwide. The product is sold in 30 and 60-tablet bottles at retail prices of $27.98 and $53.98, respectively. The recommended dosage is one 80-mg. tablet twice daily with meals.

About SourceOneTM Global Partners
SourceOne Global Partners, headquartered in Chicago, IL, represents a new breed of ingredient supplier, partnering with manufacturing clients to introduce powerfully branded, science-driven products to market with a unique product positioning and compelling consumer presence. SourceOne was conceived as a company whose core competency would be to integrate legitimate science with strong trade and consumer branding. They partner with leading suppliers worldwide to source and offer patented ingredients supported by proprietary science as part of turnkey marketing program that dramatically increases the odds for market success.

About Source Naturals, Inc.
Source Naturals, manufactures and markets over 500 unique health and wellness supplements. The company was founded by Ira Goldberg in 1982, and is committed to enhancing individual potential to enjoy optimal health and well-being by providing superior-quality supplements and nutritional education. For more information, pricing or purchase locations, visit

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