Strategic Communications To Focus on Wellness Science

VIENNA, VA. May 23, 20005. . . Jeff Nedelman, President and Chief Executive Office of Strategic Communications, a boutique public relations firm specializing in food issue management, “said the company will focus almost exclusively on helping small start-up technology firms and major dietary supplement suppliers bring cutting edge science and new products to the wellness marketplace and mass media.”

“Most mass media continue to view the dietary supplement and wellness market with a fair degree of skepticism. The industry itself has helped produce this view. We intend to work with small research based companies and ingredient suppliers who have done the science right; who have answered the Food and Drug Administration’s and Federal Trade Commission’s questions; and who have presented the science to professional audiences for discussion and peer review. We will work directly with fewer clients and develop the scientific information needed to communicate health benefits to the mass media, as more and more natural products move from health food stores to supermarkets, chain drug stores and convenience stores.

Nedelman is a frequent contributor as an on-the-record source for the Associated Press, Cox News Service and Bloomberg News and has been frequently quoted in Men’s Health, Consumer Reports and on NBC’s Today program.

“We offer outstanding value at an affordable price,” Nedelman said. Since opening for business the company has helped clients deal with very high visibility and controversial issues such as:

• The serious deficiency of vitamin D that faces all age groups
• The need to address adolescent obesity at the neighborhood level
• The safety of caffeine consumption for adolescents and young women of child bearing age
• The issue of which state or federal Agency determines the safety of foods sold in interstate commerce
• The explanation of new trends in nutrition science such as the low glycemic index

More information is available on the website at:

Jeff Nedelman,

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