Sweet & Slender and SweetLeaf SteviaPlus are now Available Nationwide at GNC Stores

Over 1,000 GNC Stores Now Offer The All-Natural Sugar Alternatives

MESA, AZ, April 20, 2004 -- Wisdom Natural BrandsTM, manufacturers of SweetLeafTM brand stevia products, Wisdom of the Ancients® brand herbal teas, Wisdom NutritionTM, Sweet & Slender® natural sweetener and distributors of La Merced® brand yerba maté, announced today that Sweet & Slender natural sweetener 50 count boxes and SweetLeaf SteviaPlus 100 count boxes can now be found in GNC stores across the United States.

"GNC stores provide an ideal outlet to get our Sweet & Slender and SweetLeaf SteviaPlus products into the hands of health conscious consumers," stated Steve May, COO, Wisdom Natural Brands. "As low-carb, sugar shunning diets continue to grow in popularity, we are able to meet demand with these all-natural alternatives."

Sweet & Slender is a natural sweetener that is a blend of fructose and Luo Han Guo fruit extract, an intensely sweet fruit native to southern China that has been used by people for centuries for both its sweet flavor and its medicinal properties. It has a low glycemic index and is a zero calorie sweetener.

SweetLeaf SteviaPlus is made with stevia and Inulin Fiber (F.O.S.). Stevia is a naturally sweet plant native to Paraguay that when processed becomes 300 times sweeter than sugar. Stevia contains zero calories, zero carbohydrates and has a zero glycemic index. Both products are packaged in single serving packets, for convenient use in enhancing everyday foods, as well as for use in cooking and baking.

Wisdom Natural BrandsTM, founded by Jim May in 1982, manufactures and markets SweetLeafTM brand stevia products, Wisdom of the Ancients® brand herbal teas, Wisdom NutritionTM and Sweet & Slender® natural sweetener. They also hold exclusive marketing and distribution rights in the U.S. and Canada for the distinguished La Merced® Yerba Maté line from Argentina. Wisdom Natural Brands provides healthful lifestyle choices for empowered consumers and unconditionally guarantees every product it sells.

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