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Tree of Life, Inc. Partners With OrderDog(TM)

National Distributor Utilizes Online Ordering Service

ST. AUGUSTINE, Fla--- Tree of Life, Inc. , a leading marketer and distributor of natural and specialty foods, announced a one year licensing agreement with OrderDog(TM) , Inc., a technology services company that provides secure third party business-to-business solutions to the natural products industry.

This contract allows Tree of Life to transact electronic orders using the streamlined system, provided exclusively by OrderDog. The OrderDog service will offer Tree of Life’s 9,000 retail customers access to the latest, most advanced electronic ordering service. As a partner, OrderDog will supply consultation, network optimization, system integration, technical support, training and after-sale services.

“Tree of Life is committed to providing its Natural Food Store customers with the best products and services available,” stated George Schuetz, senior vice president of marketing for Tree of Life, Inc. “We expect our affiliation with OrderDog to directly increase sales for both our customers and for ourselves while offering substantial benefits to all supply chain participants.”

By using the online service, retailers will be connected with manufacturers and distributors around the clock allowing them to electronically catalog and purchase product, streamlining the entire ordering process. The OrderDog system permits the end user to easily monitor and track order status, avoid inventory out-of-stocks and receive updated email notifications while providing access to a real time customer support center to answer any questions along the way.

OrderDog currently has over 175 natural food stores using the system and is rapidly growing. Along with in-depth, hands-on training for buyers and managers, OrderDog provides a free computer with one year of Internet service. Stores interested in the OrderDog system can join for a monthly fee of $99.00 per store. In an effort to simplify the process even further, OrderDog supports most existing retailers’ hardware and software systems, including handheld scanners, so there is no need to purchase new equipment.

Tree of Life, Inc., is a wholly owned subsidiary of Wessanen U.S.A., Inc., a subsidiary of Koninklijke Wessanen, the Netherlands. Wessanen has over two centuries of experience in the food industry. Tree of Life serves customers throughout the United States and Canada.

For further information on Tree of Life, Inc., visit or call 1-800-260-2424.

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Cheryl Bottger
Tree of Life

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