USANA Creates New Preserving Technology for Skin Care Products

SALT LAKE CITY, Sep 16, 2004 (BUSINESS WIRE) -- USANA Health Sciences Inc. (USNA) today announced the re-launch of Sense(TM), its popular skin and personal care product line, now formulated with new preserving technology.

The revolutionary (patent pending) technology uses a combination of botanicals, antioxidants and other active ingredients to keep products fresh, without the use of parabens, the most common preservative used in cosmetics and skin care products. Parabens (preservatives) are commonly used to extend the life of nearly all cosmetic products. However, the new Sense line is formulated without parabens but still offers the same two-year shelf life. Sense is the first major skin care line in the world to implement this new scientific advancement.

"Our preservative technology will change skin care as we know it. The cosmetic industry has been trying to discover a way to preserve products without parabens for years, and by introducing our new technology in the Sense line, USANA continues to establish itself as the leader in the industry," said Dr. Myron Wentz, founder and chairman of USANA. "Sense has raised the bar for cosmetic companies around the world."

The Sense skin care line will include the same products but will now be formulated with the new patent pending technology. Sense hair and body products are also being reintroduced with the new technology and include two new products.


USANA develops and manufactures high-quality nutritional and personal care products that are sold directly to Associates and Preferred Customers throughout the United States, Canada, Australia, New Zealand, Hong Kong, Japan, Taiwan, South Korea, Singapore, Mexico, the Netherlands and the United Kingdom. More information on USANA can be found at

Safe Harbor

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act. Actual results could differ materially from those projected in the forward-looking statements, which involve a number of risks and uncertainties, including reliance upon the company's independent Associate network, government regulation of products, manufacturing and marketing, and risks associated with international expansion. The contents of this release should be considered in conjunction with the risk factors, warnings and cautionary statements contained in USANA's most recent filings with the Securities and Exchange Commission.

USANA Health Sciences Inc.

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