Vital Living Announces Launch of Red Alert(TM)

PHOENIX, Aug 01, 2005 /PRNewswire-FirstCall via COMTEX/ -- Vital Living (VTLV) announced today the launch of Red Alert(TM), a phytonutrient-antioxidant drink mix designed to provide consumers with the equivalent of more than ten servings of fruit and vegetables in one scoop.

The new dietary supplement contains certified organic fruits and vegetables without any added sugar, caffeine, dairy, wheat, gluten or soy. The formula is intended to help boost energy as well as support weight management and improve the immune function. Red Alert, currently in a mixed berry flavor, also contains a Probiotic blend for healthy digestion.

Stuart A. Benson, chief executive officer of Vital Living, said, "We are pleased to launch our latest nutritional product offering for the promotion of better health. Red Alert is a convenient, all-natural source that enables consumers to enjoy the benefits of a healthy diet full of fruit and vegetables. We believe Red Alert complements our existing 'whole food' products and we expect it to play an increasing role in our company's long-term growth strategy. Our plan is to broaden the distribution of Red Alert to a wide-ranging audience primarily through our proprietary dispensing practitioner channels."

Benson concluded, "This expansion of our product line enhances Vital Living's strong growth potential in the multi-billion dollar nutraceutical market. We believe our patented, clinically proven products provide a safe and effective alternative for healthy living, and we look forward to increasing our brand recognition and market penetration."

About Vital Living, Inc.

Headquartered in Phoenix, Vital Living develops or licenses nutraceuticals and markets them for distribution through physicians, medical groups, chiropractic offices and retail outlets. Vital Living develops and tests its nutraceuticals in collaboration with leading medical experts in the nutraceuticals field and has designed them to be incorporated by physicians into a standard physician-patient program in which patients supplement doctor-prescribed pharmaceuticals with its nutraceuticals.

Vital Living is developing unique, safe and naturally derived nutritional products, utilizing advanced drug-delivery technologies, including the Geomatrix(TM) technology through its affiliation with SkyePharma PLC. The Geomatrix(TM) technology has been provided exclusively for Vital Living's pharmaceutical development in China, and the development of nutraceuticals on a global basis. For more information on the company, please visit

Except for any historical information, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements in this press release include improved net cash flow, and the success of the Company's cost-cutting efforts, corporate restructuring initiative, the Company's positioning for future growth, the strength of the Company's products, the ability of the Company's management, and the Company's future performance. These forward-looking statements involve risks and uncertainties, including activities, events or developments that the company expects, believes or anticipates will or may occur in the future. A number of factors could cause actual results to differ from those indicated in the forward-looking statements, including the ability of the Company to manage the development of the three pharmaceutical products, regulatory approval of the pharmaceutical products, and the ultimate success of the products. Such statements are subject to a number of assumptions, risks and uncertainties. Readers are cautioned that such statements are not guarantees of future performance and those actual results or developments may differ materially from those set forth in the forward-looking statements. The company undertakes no obligation to publicly update or revise forward-looking statements, whether as a result of new information or otherwise.

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