Vitiva announces the opening of a new Innovation Center in Slovenia, in response to the growing customer demand for the development of joint product applications worldwide. Vitiva has always positioned itself as a provider of customized solutions and now its service orientation is strengthened even further by the new Innovation Center that has expanded its R&D team and capabilities. The new center also extends Vitiva's lab applications and customer services, and provides comprehensive consulting services on oxidation management solutions, natural colors and stevia-based sweetener formulations.
The Innovation Center opened in May 2012, and includes pilot facilities for meat, bakery, ice cream, dairy, beverage, confectionery and other food applications, as well as an equipped kitchen for joint tasting sessions with customers.
“Our new Innovation Center is a big step for Vitiva in providing a complete solution for customer care service,” explains Ohad Cohen, CEO of Vitiva. “Our customers are the focus of our vision, and our target is to offer them innovative solutions from the concept stage to the final product stage.”
In addition, the Innovation Center has state-of-the-art analytical and QA/QC laboratories for ingredient evaluation and validation, determination of various active ingredients in food, cosmetic and pharmaceutical applications, shelf life monitoring, food legislation advising, quality systems implementation and more. It also offers technical support for the pharmaceutical industry by executing stability tests, developing and validating analytical methods, preparing active substance master files and more.
“Vitiva’s Innovation Center offers a unique opportunity for customers to independently test Vitiva’s solutions and jointly develop food applications,” continued Cohen. “We are also facing an increasing demand for our natural coloring line, so we decided to provide our clients with the opportunity to test our colorants in their specific applications. In addition, our Innovation Center offers an extensive natural formulation labs and sensory panel sessions.”