Founded more than 100 years ago, Roche Vitamins has grown to become the world’s leading manufacturer of vitamins and nutritional fortification products, with annual revenues of nearly 4,000 million Swiss francs. To best meet the diverse needs of its customers worldwide, Roche Vitamins operates sales and marketing centers located in several key geographic areas including North America, Europe, Latin America and Asia Pacific.
The company has a long and rich history of scientific innovation that has helped shape the global nutritional marketplace. In fact, Roche scientists were responsible for the very first synthesis of vitamins. Furthermore, it was Roche that invented many of the ingredients that are currently used by leading food developers in making their food and beverage applications more appealing to health-conscious consumers.
Utilizing its unmatched experience, along with the vast resources of its parent company, Roche Vitamins invests extensively each year in market research that helps gain valuable consumer insights. The company then works closely with its customers, sharing its market knowledge as well as its technical expertise to assist food and nutritional supplement manufacturers in developing and marketing next-generation applications.
As a result of the consumer feedback it continually acquires, combined with the company’s ongoing commitment to exploring new and exciting nutritional fortification advancements, Roche Vitamins is able to keep its customers a step ahead of the changes that are constantly occurring in the marketplace. The company serves as a comprehensive resource in helping its customers not only anticipate market trends, but also address those trends by creating solutions designed to meet expanding consumer demand for healthy products.
It’s all part of what the company calls “ahead of your needs.” And it’s what makes Roche Vitamins the world’s leading provider of innovative ideas and high performance ingredients for nutritional fortification.