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ZonePerfect Nutrition Company Named Niche Marketer of the Year In Health Retail Excellence

BOSTON, Oct. 14 /PRNewswire/ -- ZonePerfect Nutrition Company, the company that offers great tasting, healthy, nutritious products for busy people, received the 2002 Retail Excellence (REX) Best of the Year Award for Health Niche Marketing by the nation's drug chain retailers.

Based on voting by key buying and merchandising executives representing the $110 billion drug chain industry, Drug Store News annually presents REX Awards to those products and companies that have distinguished themselves in terms of financial performance, innovation and overall excellence in their respective categories.

"It's an honor to receive this award and be acknowledged by our retail colleagues," says Christopher Baker, chief executive officer of ZonePerfect Nutrition Company. "The nutrition food industry is incredibly competitive and we work hard to help our retailers better serve their customers, so it's meaningful to receive this recognition and be singled out for our marketing and corporate performance."

"Every year, tens of thousands of consumer products are introduced with most failing to live up to their advanced billing -- at REX, retailers celebrate those products and companies that really drive their businesses," says John Kenlon, publisher of Drug Store News.

The REX Awards will be presented on Wednesday, October 16, 2002 at The Lighthouse, Pier 61 in New York City.

About ZonePerfect Nutrition Company

ZonePerfect Nutrition Company produces great tasting, healthy, and nutritious products for time-starved people. Through years of science-based research, the company has developed an incredible line of nutritious food products for people who want to eat healthily but just can't find the time and refuse to sacrifice great taste. All ZonePerfect Nutrition Company products contain the same 40/30/30 ratio of carbohydrate, protein, and dietary fat, and are convenient, easy to store, and quick to prepare. Consumers looking to find additional information on the ZonePerfect Nutritional Program or wishing to purchase products can do so by visiting .

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