Harmless Harvest has announced the creation of a proprietary, multi-step micro-filtration process that achieves the highest levels of product safety and quality, while preserving the optimal flavor and nutrients of its critically acclaimed coconut water.
The process, which complies with FDA standards and requirements, enables the company to introduce a new, more environmentally conscious bottle with an average of 24 percent less plastic than previous bottles.
Currently, the primary industry method of ensuring the safety of low-acid juice beverages is thermal pasteurization. Thermal pasteurization is known to cook or boil the product to regulate safety, but it can leave a modified, burnt taste in coconut water. Building upon the latest micro-filtration, extraction and bottling techniques from fields as diverse as pharmaceuticals and dairy, Harmless Harvest brainstormed, devised, developed and tested the multi-step micro-filtration process to ensure it complies with FDA standards and requirements.
The introduction of the multi-step micro-filtration process is a significant advancement for the industry, said Giannella Alvarez, CEO of Harmless Harvest. "With our move to our proprietary, FDA-compliant, multi-step micro-filtration linked to an aseptic filling and packaging system — as with every step we take as a company — it is our goal to drive the industry forward toward better products, better practices and more environmentally sustainable business models.”
Harmless Harvest is an ecosystem-based business that believes in bringing consumers the best organic ingredients through a business model that centers on the welfare of all people in the supply chain — from plant to shelf — and makes the sourcing environment a core beneficiary of its commercial success.
In developing this multi-step micro-filtration technology to Harmless Harvest's exacting standards, key criteria had to be met: a commitment to Fair-for-Life and Fair-Trade principles; no use of heat pasteurization; no use of acids; and complete confidence in product safety and quality..