Canada's Favourite Kids Bread, Wonder+, Co-Brand’s With MEG-3(R)

Ocean Nutrition Canada Limited , supplier of MEG-3® brand Omega-3 DHA/EPA food and dietary supplement ingredients, is pleased to announce that Weston Bakeries Ltd. has added MEG-3® brand Omega-3 DHA and EPA ingredient to Wonder + Headstart 100% Whole Wheat Bread . Wonder + Headstart has Co-Branded with the MEG-3® so consumers can easily see they are getting the best source of Omega-3.

Health professionals and major health organizations around the world endorse Omega-3 DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid) as being essential for overall good health. Specifically, DHA and EPA have been scientifically linked to maintaining healthy brain function, visual acuity and supporting cardiovascular health .

Dr. Bruce Holub,Ph.D., a leading Canadian nutrition expert from the University of Guelph,stated that “Canadian adults are consuming an average of only 130 mg per day of DHA plus EPA in their diet”. The Dieticians of Canada jointly with the American Dietetic Association have recently recommended 500mg in the diet of adults. Holub also pointed out from his research that: children aged 2-3 years are averaging only 19 mg of DHA and 10 mg of EPA daily”.

Craig Hutchison, Vice President of Marketing and Sales at Weston Bakeries said “Wonder+ bread is Canada’s leading kids bread because of its great taste and healthy goodness”. He continued, “The addition of MEG-3® brand Omega-3 ingredient into our launch of Wonder+ Headstart is important because it contains both DHA and EPA. DHA is important as it supports the normal development of the brain, eyes, and nerves. We chose MEG-3® ingredients, and have put the distinctive MEG-3® logo on our packaging, because we want consumers to know they are getting the best source of Omega-3 in Wonder+ Headstart”.

Now Canadian consumers can look for the MEG-3® logo on premium food products across a range of food categories including bread, orange juice, shelf stable juices, yoghurt, tortillas, peanut butter and margarine.

Ian Lucas, Executive Vice President Marketing with Ocean Nutrition said, “Adding MEG-3® to Wonder+ Headstart creates real nutritional value for consumers because they can enjoy the goodness of fish, without the fish, in foods they love to eat every day”.

About Ocean Nutrition Canada Limited:
Ocean Nutrition Canada is a privately held company, whose major shareholder is Clearwater Fine Foods Incorporated. Clearwater Fine Foods Incorporated is a diversified holding/investment company whose significant holdings include a controlling interest in Clearwater Seafood's Limited Partnership, the world’s largest integrated shellfish harvester and processor.

Ocean Nutrition Canada is in the business of researching, manufacturing, and marketing Omega-3 based ingredients that improve human health. Ocean Nutrition Canada has a broad customer base, which includes multi-national companies in both the dietary supplement and the food categories. In 2006, the MEG-3® EPA/DHA ingredient was in 8 billion supplement servings and 2 billion food servings worldwide. For more information on the health benefits of MEG-3® ingredients please visit

About Weston Foods (Canada) Inc.:
Weston Foods (Canada) Inc. is a subsidiary of George Weston Limited, a Canadian public company and is one of North America's leading food processing and distribution companies. Weston Bakeries Limited is one of Canada's leading bakeries with a number of well-known bakery brands including Wonder®, Country Harvest®, D'Italiano®, Thomas'® and Weston®.
® Weston Bakeries Limited, Licensee of the trademarks.

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