Chr. Hansen brings new natural colors to ProSweets 2010

Chr. Hansen brings new natural colors to ProSweets 2010

Chr. Hansen will be showcasing its complete portfolio of natural colors and coloring foodstuffs to the ProSweets 2010 trade show for the confectionery industry held in Cologne, Germany, Jan. 31 through Feb. 3, 2010. In particular, four new CapColors® will be highlighted.

“Due to the extraordinary demand for natural color solutions that we experience at the moment we decided to upscale our exhibition presence at this year’s ProSweets compared to last year,” says Rainer Krüger, Market Development Manager, Chr. Hansen GmbH. “Visitors to our stand at ProSweets 2010 will see more colors and coloring foodstuffs presented at a bigger booth than last year. Our natural color experts will be demonstrating the practical use of our products in various confectionery applications.”

Four new colors
“We will bring our complete portfolio of natural color solutions to Cologne but we will be focusing on promoting our four new CapColors® — White, Yellow, Green, and Black — and our FruitMax® range of coloring foodstuffs which allow food producers in some countries to label the colorings as food ingredients, not as E-numbers,” explains Krüger.

The four new CapColors® are based on calcium carbonate (derived from limestone), turmeric, chlorophyllin (derived from spinach and other natural chlorophyllin sources) and carbo vegetabilis (vegetable charcoal), respectively.

Confectionery producers using the 2nd generation CapColors® shades will reap a number of benefits:

• Increased strength leading to lower dosages and decreased cost-in-use
• Higher color intensity and less sedimentation
• No migration/bleeding issues
• Better stability towards light, oxidation and pH
• Better dispersibility

You will find Chr. Hansen in hall 10.1, corridor b010/c011.

Chr. Hansen Colors — Colors that make sense™
Chr. Hansen offers makers of beverages, confectionery, ice cream, fruit preparations and dairy products around the world a complete palette of premium quality natural colors. Our products come with a professional partnership ensuring our customers the very best technical solutions, consulting and inspiration. Our offerings help our customers develop products with a healthy and natural appeal.
For further information, please go to

About Chr. Hansen
Chr. Hansen is a global biotechnology company that provides natural ingredients to the food, dairy, dietary supplement, pharmaceutical, and agricultural industries. Chr. Hansen is a leading supplier of food cultures, probiotics, enzymes, colors, and functional systems.
For further information, please go to

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