Jeff Hilton, BrandHive cofounder and partner, will speak at the Healthy Beverage Expo in Las Vegas on marketing and packaging trends in the healthy and functional beverage industries.
Hilton will present “Functional Revolution: Marketing Trends in the Healthy and Functional Beverage Category” on Saturday, June 8, at 11 a.m. PDT at the Las Vegas Convention Center. Attendees will learn new and innovative delivery formats, popular and trending functional ingredients, and condition-specific health benefits most common and emerging in the marketplace.
“It’s imperative to understand how healthy and functional beverages can best appeal to both millennials and boomers, distinct groups with totally unique attitudes toward health and wellness,” Hilton said. “And remember, healthy beverages are leading the functional revolution with consumers—even more so than foods.”
Hilton’s session will help beverage manufacturers pinpoint key raw ingredients that are dominating formulation trends and assist them in determining the right functional health benefits; and decisions that can make the difference between product success or failure.
The Health Beverage Expo is dedicated to supporting and fueling the healthy drink segment of the beverage market. Buyers, distributors, and retailers can preview and compare an extensive range of beverages, explore newly launched products, source vendors, participate in exclusive taste-test competitions, hear from top imbibe experts, establish key relationships, and evaluate opportunities to capitalize on this fast-growing segment.