Vitamins and Supplements

The same shoppers who meticulously read food labels want clean label supplements, as well. Premium products attract shoppers who will pay to support their values.

Get the lowdown all things 'shroom at Natural Products Expo East with the world's leading expert on all things mycelia and fruiting bodies. Here are four things to know whether you make it to Baltimore or not.

Specialty retailer adds a new vendor program designed to launch the next game-changing brands

New products kick-start growth, but a retailer’s ability to answer questions about those products determines success in supplements.

The category continues to evolve as research reveals that the bacteria within us has a great deal to do with, well, everything.

We want inspiration. We want innovation. We want science. We want cool. If you’ve got a new supplement in the antioxidant or omega categories, submit your nomination here.