Vitamins and Supplements

The supplement industry experienced a tsunami of shifts and pivots to accommodate a new reality this year. But how many of those changes will stick? Read on.

A survey by Pure Branding found that only 14% of supplement users reach for supplements as a first "go-to solution" when they are sick, and that a much larger percentage turn to over-the-counter drugs.

Research shows how the gut microbiome affects mood, mental health, inflammation and more. Consider these innovative products for your store’s shelves.

Between a Biden climate mandate and Congressional action against the FDA and USDA lies opportunity.