Market Overview

Chart 064: Supplement Sales by Channel Matrix


2001-2014 U.S. sales channel breakdown of the six main dietary supplement categories: Vitamins, Herbs & Botanicals, Sports Nutrition, Minerals, Meal Supplements, Specialty & Supplements by Six main distribution channels: Natural & Specialty Retail, Mass Market Retail, Mail Order/DRTV/DR Radio, MLM, Practitioner, Internet

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