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Natural Foods Merchandiser

3 tips for making your store a supplement destination

Super Supplements' Al Briscoe gives tips for making your store a supplement destination like his.


  1. Remember that boomer ideals appeal to everyone.
    Boomers aren’t the only generation relying on supplements for preventive care. Millennial and Gen-X shoppers also have a strong desire to challenge health norms by looking for natural options. “From men pushing baby strollers to college kids, we attract people who are passionate about wellness,” says Super Supplements’ Al Briscoe. Broadcast deals and pertinent health studies on your Facebook page and Twitter feed to draw the attention of younger shoppers.

  2. Educate and focus.
    Super Supplements focuses on four nutritional pillars for optimum health: vitamins, probiotics, essential fatty acids and enzymes. Employees are educated on these categories and also undergo extensive Dietary Supplement Health and Education Act training before interacting with shoppers.

  3. Retain employees.
    For three years, Super Supplements has been voted one of the top 10 employers in the state of Washington. The store achieved the ranking by incentivizing participation in education seminars, communicating goals with employees and paying fair wages. The effort pays off by helping the store build familiarity and trust between regular customers and store associates.

More about Super Supplements' strategies

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